Laura Schwab’s appointment as Aston Martin’s President for the Americas takes effect on October 26. She will be reporting directly to Global Sales Director Christian Marti.
Schwab makes the move from Jaguar Land Rover where she held the Marketing director role and had overseen marketing communications, sponsorships, experiential events, product marketing, corporate social responsibility, and customer engagement.
Schwab will be based at Aston Martin’s regional headquarters in Irvine, California. As the Regional President, she will handle all sales and service, brand marketing, communications, and public relations for the customers as well as the 46 dealerships located in the U.S., Canada, South America, and Mexico.
A graduate of the University of Kentucky College of Law and originally from Louisville, Kentucky, Schwab began her career as part of a technology start-up company in Southern California.
After this stint, she entered the automotive industry where she embarked on a 15-year career with various roles in the operational, sales and marketing segments.
According to Dr Andy Palmer, the CEO of Aston Martin, said that Laura is an “excellent” new member of the team as she has a proven ability to boost growth with various marketing and retail programs. He added that as Aston Martin launches its 6-year 'Second Century Plan' in the Americas region, it presents an opportunity for Schwab to apply her skills to help increase brand awareness.
Christian Marti, Aston Martin's Global Sales Director, added that he is looking forward to Laura’s tapping on her wide experience in sales and marketing to carry the brand to greater heights.
He added that he believes that Laura’s “vibrant personality” will “energize” the network and reverberate with dealer partners throughout the region. Schwab said that she is “delighted” to join the company during an exhilarating time. She also said that she aims to develop this critical region for the brand and to open up some opportunities for the business.