Laurence Fishburne is the new voice of Cadillac

Article by Christian A., on December 21, 2010

As part of efforts for post-bankruptcy sales to continue to climb, Cadillac has chosen actor Laurence Fishburne to voice a new TV ad campaign that will debut with the Rose Bowl on Jan. 1, 2011. Cadillac said the new TV advertising is a component of its new "red-blooded luxury" campaign.

A spokesman recently said General Motors Co.'s luxury division will continue to use the tag line “Standard of the World” when the campaign launches.

The first advertising for the brand from agency Fallon Minneapolis, which took over the Cadillac account in July 2010, will follow a year in which Cadillac has posted a 38 percent U.S. sales gain through November, almost twice the gain recorded by the industry.

Vice president for Cadillac marketing, Don Butler, said that the brand's goal is to continue to set a new standard in its own distinctive way.

A spokeswoman said that Cadillac has not relied on a “notable voice” since actress Kate Walsh was tapped in a 2008 campaign, and actor Gary Sinise had participated several years earlier in a campaign named “Break Through,” which featured Led Zeppelin's music.

Fishburne currently stars in the CBS drama “CSI: Crime Series Investigation.” He was nominated for an Academy Award for best actor in a leading role in 1994 for “What's Love Got to Do With It." He also starred in the Matrix film series, and has won Emmy and Tony awards.

If you liked the article, share on:

Comments

Recommended

After a somewhat successful fray into the automotive market in China, the resurrected German automobile brand Borgward is finally heading to Europe, bringing along with it the Borgward BX7 sports...
by - November 22, 2017
Automotive industry veteran Bob Lutz has once again spoken out against Tesla. Known as one of Tesla Motors’ greatest skeptics, Lutz had stated two years ago that the Silicon Valley...
by - November 22, 2017
Dubai is one of the few countries where expensive cars are the norm, many of which are specially modified as well. And this just in: Bentley has debuted the new...
by - November 21, 2017
The 2018 Jaguar XEL with its stretched-out wheelbase and longer doors is the newest addition to the growing list of premium sedans in China---joining the ranks of Mercedes-Benz C-Class L,...
by - November 21, 2017
Honda this week announced that its all-new 2018 Clarity Plug-in Hybrid will arrive at US dealerships with a starting price of $33,400 beginning on the first of December. Because the...
by - November 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries