If you didn’t like Audi’s Doberhuahua spot for the Super Bowl XLVIII, you should take a look at Kia’s new spot called “The Truth” that features Laurence Fishburne and is inspired by ‘The Matrix’ trilogy. The new spot presents the 2015 Kia K900 rear-drive luxury sedan and just like in the Matrix, Laurence Fishburne a.k.a. Morpheus is at a valet stand at an upscale restaurant and offers a couple a startling choice: “Take the blue key, you go back to the luxury you know. Take the red key, and you’ll never look at luxury the same again.”
As expected, the couple goes for the red key and drives the new Kia K900. Furthermore, Morpheus shows the couple “what luxury sounds like,” by serenading them with a soaring rendition of “Nessun dorma,” an aria from Giacomo Puccini's opera Turandot.
As the K900 drives by, two strikingly similar-looking agents gaze in disbelief as streetlights explode and high-rise buildings ripple like water.
For those who don’t know, the 2015 Kia K900 is offered with a 3.6-liter Lambda V6 engine that generates 311 hp, but for those who want more the Korean carmaker offers a 5.0-liter V8 engine delivering 420 hp. Both engines use the same 8-speed transmission, while power is delivered to the rear wheels.
“The K900 offers something modern and different for the growing number of people who don’t want to be confined by the traditional definitions of luxury, and returning to the Super Bowl for the fifth straight year allows us to send a clear signal to TV’s largest audience that something different is going on at Kia.”
The new K900 was designed in a way that even with just one look, it is certain to leave that unforgettable impression. Wheelbase measures 119.9 inches long with front track at 63.8 inches and the rear track is coming in at 64.1 inches. This results in this V8-powered model arriving with an exceptional road presence. Fitted on this new model as standard are the adaptive headlights that utilize LEDs.
Overall, there are a total of 16 LED bulbs that provide powerful natural light allowing for better luminosity. Its beams meanwhile can be adjusted in order to follow the bends present on the road. Then there is the shimmer that is under the crystal clear lenses that have been pulled back deeply to the fenders in the front. Framing these multi-faceted headlights are the soft-glow LEDs.
Both the positioning lamps and the fog lights use LEDs. These lights have been mounted in a low position and placed on the far corners of the vehicle’s nose. The rear section of the K900 also makes use of LED technology with the taillights having a trapezoid shape. The brakes come with defused LEDs while the turn signals have bright LEDs.
A powered deck lid is fitted in the rear and cutting high across this is the classy chrome bezel. This lends the rear section a visual width while at the same time adding in that elegance. Power and heated rearview mirrors are included as standard and integrate not only auto dimming but also the Blind Sport Detection System and LED turn signal indicators. It does so in a smooth and aerodynamic shape resulting in decreasing the wind noise.
Giving the rear bumper that accent are the dual fully integrated chrome-tip exhaust ports that mirror how the taillights are shaped. Going back to the front end, the brand’s signature grille is there and inhabits almost vertically in the smoothly curved front fascia.
Meanwhile the inner elements are in dark chrome and surrounded by a chrome halo. This gives onlookers a clue as to the potential and power it has. Another feature is the underbody panels that smoothen the airflow. By placing the panels under the nose, cabin, and engine bay, it lowers drag and thereby enhance efficiency.
On the sides, the combination of the greenhouse’s swept rake, the high deck lid in the rear, and the presence of subtle cut line along the vehicle’s doors give that muscular tension to the sheet metal. Equipped as standard to this model are the multi-spoke 19-inch wheels in chrome with the sized 245/45R-19 tires on the front while on the rear, there are sized 275/40R-19 tires.