Lease expected to account for 42-45% of US sales by 2015, says Acura boss

Article by Christian A., on December 19, 2014

There would be a “steady lift” in leases as a portion of its sales volume in the United States next year, according to Acura division general manager Mike Accavitti. He noted that leases currently account for less than 40 percent of Acura’s volume, which is below the average in the luxury vehicle segment.

Accavitti remarked on the sidelines of the event by American Honda that Acura is behind the segment in terms of leasing percentage partly because many of its customers are from mass-market brands and are as not familiar to leasing as buyers from other luxury brands.

Acura’s customers traditionally have been loyalists or buyers moving up from Japanese brands like Honda, Nissan or Toyota.

However, Acura has been logging a surge in the number of buyers from BMW and Lexus since rolling out its TLX midsize sedan in August, Accavitti remarked, adding that any buyer cross-shopping the brand against its rivals is learning about the benefits of leasing from those brands and is more inclined to consider an Acura lease. Accavitti said the lease should account for “42 to 45 percent” of Acura’s sales volume in 2015. [source: automotive news - sub. required]

Topics: acura, leasing

If you liked the article, share on:

Comments

Recommended

We first saw the Galibier Concept eight years ago when Bugatti unveiled it. But today, it seems like they still have not given up on the development of an ultra-luxury...
by - September 20, 2017
With all the hype surrounding the Dodge Challenger SRT Demon, it seems that it will be one of the most successful vehicles from the automaker even before it hits the...
by - September 20, 2017
McLaren Special Operations’ (MSO) latest project pays tribute to the racing homologation car from 1997 - that is the F1 XP GT “Longtail”. Today, they have styled six new McLaren...
by - September 20, 2017
Alfa Romeo’s much anticipated launch of a new larger sedan has been put off by at least three more years as reported by Automotive News. What was supposed to arrive...
by - September 20, 2017
What can we expect from Mercedes-Benz for this year and the next? It seems all matters have been laid out with luxury carmaker’s vehicle lineup for 2017 and 2018. As...
by - September 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries