LeEco introduces autonomous EV concept dubbed LeSEE

Article by Christian A., on April 25, 2016

LeEco, a well-known Chinese technology company that is formerly known as LeTV, recently announced its own self-driving electric vehicle (EV) concept dubbed as the LeSEE. This is one of the company’s initiatives in the automotive industry following its investments in Faraday Future and Aston Martin.

During the event at the LeSports stadium in Beijing, China, LeEco CEO Jia Yueting even performed a live demo of the LeSEE’s self-driving and self-parking features using voice commands through a smartphone app. The company also revealed a number of new smartphones and television (TV) sets, and a virtual reality (VR) headset.

LeEco, a leading investor of the Chinese car-hailing mobile app Yidao Yongche, hopes to produce its EV concept to build autonomous taxis, which will come with front lights that indicate their availability.

The official video of LeSEE showcases its conventional front doors and rear suicide doors. The back seats are also capable of adapting to the passengers’ body shapes. In terms of entertainment, touchscreen displays are situated at the back of the front seats. To further revolutionize the vehicle, the LeSEE will also be integrated with face recognition and self-learning features. However, a future demo involving those features is yet to come.

The LeSEE EV concept, which is just a portion of the company’s shared future mobility ecosystem vision, is scheduled to make its debut at the Beijing Auto Show on April 24.

While the concept still seems ambitious as of the moment, LeEco is already working on LeSEE’s application to the government. Furthermore, the company is also considering numerous original equipment manufacturers (OEMs) in China that can mass produce the self-driving EV.

LeEco’s Vast Growth

Having been founded in 2004, LeEco is one of Asia’s fastest rising technology companies. Today, it already has regional headquarters (HQs) in Hong Kong, Los Angeles, and Silicon Valley with more than 10,000 employees.

Recently, the Chinese company already entered India in collaboration with Eros International for video-on-demand streaming and with Yupp Tv for traditional TV streaming. LeEco has also revealed a technology that allows users to run up to nine livestreams simultaneously. This innovative livestreaming system will soon be launched in India. LeEco said that it has already filed more than 67 patents for the new livestream system.

According to Jia, LeEco believes that the world is slowly transforming into an ecosystem era as consumers become more interested in content than in the hardware. As a result, the technology giant seeks to strengthen its position by challenging its rivals by focusing on the ecosystem itself.

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