Lex Kerssemakers is now the new chief executive of Volvo Cars North America, replacing Tony Nicolosi who was named as president of Volvo Cars Financial Services of the Americas. Volvo also named Kerssemakers as senior vice president for the Americas, with responsibility for North and South America. Nicolosi was formerly head of Volvo Car Financial Services US.
He became CEO of Volvo Cars North America in October 2013, albeit initially in acting capacity. Kerssemakers, meanwhile, at the latest was Volvo’s global corporate product strategy chief. He has been a member of the carmaker’s global management team and will remain so, reporting to CEO Hakan Samuelsson.
Named as interim global corporate product strategy chief is Henrik Green, Volvo Vice President of Product Planning, a Volvo spokesman told Automotive News in an e-mail. Green used to report to Kerssemakers.
Nicolosi previously reported to Alain Visser, Volvo's senior vice president for marketing, sales and customer service. According to Samuelsson, Kerssemaker’s wider role is needed to guide Volvo’s revival.
He said that Volvo’s scale of ambition in the Americas means a member of executive management team is required to make it happen.
The reshuffle comes as Volvo get ready for the launch of the XC90 large crossover in the United States this April – an important rollout since the vehicle is considered as critical to its revival in the US. Volvo posted an 8-percent drop in US sales in 2014 to 56,366 units.