Lexus considering a new convertible to replace the aging IS Convertible

Article by Christian A., on December 8, 2014

Lexus introduced the LF-C2 Concept a.k.a. a convertible version of the RC Coupe at the 2014 LA Auto Show, but despite the positive feedback received by the vehicle will not see a production version. According to Jeff Bracken, Lexus Division general manager, the LF-C2 was purely a concept, but sources sat that the Japanese manufacturer is considering whether to produce a convertible version of the RC Coupe or a more exclusive convertible version of the LF-LC Concept unveiled back in 2012 at the Detroit Auto Show.

If the LF-LC convertible is seen as a halo car that will elevate the brand, the RC convertible is seen to bring more customers to the brand. The big question is if the brand wants to support two convertibles.

The bad news is that convertibles are seen as a luxury item and most of the customers are looking for a crossover/SUV. As a result, the Japanese manufacturer will introduce a three-row crossover in order to take on vehicles such as the BMW X5 and the Audi Q7.

Convertibles in the luxury segment are not seen as a huge volume item and that’s why it is possible to wait a little longer for a convertible vehicle from Lexus, that will replace the aging IS convertible.

If you liked the article, share on:

Comments

Recommended

Earlier this month, we learned that France has made moves to ban diesel and gasoline fueled cars by stopping them from entering the city. More than that, they plan to...
by - July 19, 2017
The new 2018 Rolls-Royce Phantom VIII is on the way, but still, all we had been seeing are camouflaged prototypes of the eight generation of this iconic nameplate. Fortunately though,...
by - July 19, 2017
Would you have ever imagined a Mercedes-Benz developing an upscale pickup? We first saw this last October as a concept car and now, the production model of the Mercedes-Benz X-Class...
by - July 19, 2017
Haven’t you ever wondered how Ferrari’s names and numbers were actually derived? As it is Ferrari’s 70th year in the industry, we believe that it’s only fair that we shed...
by - July 18, 2017
Earlier this month, we were getting hints that Hyundai, along with its sister company Genesis, isn’t doing so well in the United States as well as in Europe. So this...
by - July 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries