Lexus expects to have at least eight hybrids in its lineup by 2015

Article by Christian A., on August 21, 2012

Lexus’ North American product manager Mark Templin said that even if the brand has a new face and a solid product line, he admitted that this may not be enough for the current market. There are numerous possibilities for the brand. However, Templin suggested that Lexus may build a shrunken variant of the famous RX crossovers that could rival the Mercedes GLK and BMX X3.

Lexus is desperate about entering the small crossover market but this doesn’t mean that this would be the extent of products that will be released. Templin said that Lexus intends to have a minimum of eight hybrids added to its lineup by 2015, if not earlier. The company offers four for now but this excludes the ES hybrid that will soon arrive.

There’s space for three more models in the immediate future of the family. It’s rumored that there will soon be a production variant of the LF-LC concept that made its debut last January in Detroit.

On the other hand, the car may not be accommodated in the two-year time frame that Templin mentioned. This is only because Toyota was reported to be going back to a longer vehicle testing model that lowers dependence on computer simulation after there were complaints that vehicle quality was being compromised.

Templin cautioned that the intensified real world testing may indicate that the LF-LC could take up to four years to arrive at the market. It’s possible that the three-car void may be filled by the IS sport sedan, which is the only Lexus sedan left that has yet to be hybridized. The RX line appears to be a sensible direction.

As the RX 450h is already available and successful, it won’t be difficult to push versions in various sizes in the near future. Templin acknowledged that Lexus is planning to produce a smaller RX, which may successfully lead to the production of a hybrid form. It would be a necessary model if Lexus wants to be comparable with the diesel fuel economy of the Mercedes-BenzGLK250 BlueTec.

The new Lexus RX not only has a design that is clearly more aggressive but it brings with it a road presence that is commanding just as it is powerful. The design itself is not really new but is an evolved version of the style that was first implemented on both the GS and the CT 200h lineups. This latest lineup from Lexus will have a signature front section that showcases elegance and boldness.

According to Lexus, this treatment will be done all across the brand as a way of establishing the identity of the different model ranges.

Speaking of the front section, its upper grille comes in an inverted trapezoid with the lower grille being made more slanted. However, by combing the two into one integrated element, it connects the mid-section of the bumper resulting in a more pronounced spindle shape. Already bold and contemporary, this identity is reinforced even more by having the lower grille feature the black-finished horizontal bars.

Another unique feature on the brand seen as well is the clear lens headlamp cluster. Placed just above the grille, it is integrated with either the High Intensity Discharge (HID) halogen or the Light Emitting Diode (LED) headlamps. Highlighting the headlights even more are the Daytime Running Lights (DRL) that have been integrated to it. These same DRLs are the ones responsible for the L-finesse arrowhead theme and thereby puts additional emphasis on the new RX lineup’s distinct visual signature. Going the rear lamp clusters, they have been equipped with clear lenses as well.

In addition, they have undergone a redesign in order to have additional sweeping horizontal emphasis. As a result, it gives the rear section that added elegance. While the previous generation had a choice between the 18-inch wheels or the 19-inch ones, both in aluminum, the new RX offers the option to have the new alloy 19-inch wheel design. Further, a total of 10 colors will now be offered for the exterior with the four new ones being Burgundy Red, Midnight Blue, Satin Silver, and Sienna Brown.

Topics: lexus, hybrid, lineup

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