Lexus grows 25.4% in Europe in first half of 2014 to 24,586 units

Article by Christian A., on July 21, 2014

Lexus posted a 25.4-percent year-on-year surge in sales in Europe (including Russia) in the first half of 2014 to 24,586 units. The company outpaced the growth posted by the overall premium vehicle market, pegged at around 5 percent. The Japanese premium carmaker grew intensely in Western Europe during the period, gaining 33 percent to 13,235 units.

Leading the charge for Lexus is the new IS that was rolled out in 2013. The Lexus IS logged a nine-fold increase in sales in Europe at 6,923 units, including 5,366 IS 300h hybrids.

Lexus’ GS hybrid line-up posted a 75-percent gain in sales especially after the carmaker rolled out the GS 300h at the end of 2013, to 1,290 units. The Japanese carmaker is looking forward to continue its sales growth when it launches its first compact crossover model -- the new NX -- later this year.

Alain Uyttenhoven, Vice President of Lexus Europe, remarked that they are now in the pre-launch phase for the Lexus NX in the fourth quarter of 2014, adding that the carmaker is on track to surpass its target sales of 50,000 Lexus in 2014 in Europe.

He said that they expect the NX accounting for around one third of Lexus deliveries in its first full year of sales.

From its intense spindle grille and L-themed headlamps to a body that seems to be carved from one piece of metal, you cannot mistake the 2015 Lexus NX for any other vehicle in its class. It's an appearance that communicates the practicality and operation of a quality compact performance automobile. The crouched, brawny stance, partly a result of giving good ramp-over slants for driving light trails, is emphasised with the highest point being set back to the roof’s rear.

Exterior

The idea of creating a vehicle’s look to seem as if it is shaped from one piece of metal has been a long-held image by the industry. The NX designers embraced that image. They utilised the spindle grille’s die as a foundation to pour molten steel over to see what shape would naturally materialise. The outcome was the inspiration for the NX's sharp, basic shape.

The NX's C-pillar, angled and wide, optimises storage width. Four golf club bags can lay lengthwise across the storage area, not diagonally wedged inside.

A hard, raked tailgate and combined spoiler are emphasised by Lexus' hallmark L-shape clusters of light with seamless LEDs, while the tailgate’s detailing emphasizes the spindle grille’s design.

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Topics: lexus, europe, sales

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