Lexus reaches new milestone, sells 506.000 hybrid vehicles since 2005

Article by Christian A., on December 24, 2012

Lexus’ hybrid sales have consistently increased, having sold over 506,000 vehicles with the Lexus Hybrid Drive system. This milestone was recorded starting from the date that the first RX 400h arrived in 2005 until the end of 2012. With the expansion of its hybrid range, the technology has been experienced by new customers as well as new market segments.

During the year that Lexus Hybrid Drive made its debut, it posted sales of 26,000 vehicles. Meanwhile, the annual total for 2012 as of November 30 is already at 113,000. Currently, hybrids make up around 25% of the overall Lexus sales. Lexus hybrids sell very well in Europe, with 126,000 units so far. This makes up around 25% of the global total.

The hybrids sold in Western Europe account for a bigger share, making up over 85% of the Lexus models sold. Over 32,700 Lexus hybrid have been sold in the UK. The RX has consistently been its top-selling model. But with the release of the CT 200h, there are more buyers new to the Lexus brand.

Launched in 2005, the RX 400h was the first production full hybrid luxury SUV in the world. In 2009, the RX 450h was released, getting the biggest share of Lexus hybrid sales. Until November 2012, it has reported sales of 259,000 units.

The GS 450h, which is the second hybrid model from Lexus, was presented in 2006. It was the first premium production saloon in the world to be equipped with a rear-wheel drive full hybrid powertrain.

So far, worldwide sales have reached 32,000, with a major increase attained this year after the introduction of the new generation model, with reported sales of 8,000 units from January to November.

Aggressive, chic and unique frontal treatment marks the latest Lexus RX range. This quality will be implemented all over the brand to reinforce the identity between model ranges of the Lexus family.

The fresh and bolder styling of the vehicle has evolved from the CT 200h and the GS model ranges’ design cues. Consequently, the latest RX’s powerful presence was developed.

A fresh lens headlamp cluster design integrates a range of High Intensity Discharge, Light Emitting Diode or a range of halogen headlamps. These headlamps are situated on a higher plane than the grill itself—a characteristic unique in a Lexus. To reinforce the distinct visual hallmark of the latest model range, the headlamps are accentuated by integral Light Emitting Diode DRL that creates the L-finesse arrowhead theme.

The lower grill now has horizontal bars and is finished in black to strengthen a more aggressive and contemporary character. The slanted lower grille and reversed trapezoid upper grille have been merged and integrated into a single element. This bridges the bumper mid-section to make a prominent 'spindle' profile.

The rear part of the vehicle is now more sophisticated than ever. Tailored with clear lenses, the rear lamp clusters were remodeled with a more robust and sweeping horizontal accent.

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Topics: lexus, hybrid, sales

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