Lexus rolls out interactive channel via Comcast to lure buyers

Article by Anita Panait, on March 7, 2014

Lexus has launched a new interactive channel via Comcast aimed at attracting consumers while providing a new look at the luxury brand. The channel features photo galleries and games as well as on-demand TV content like the Lexus-produced "Verses and Flow" poetry show and "Shut Up and Drive" show for car lovers.

According to Lexus, it is intrigued by the scale of the Comcast subscriber base – boasting of around 20 million video-on-demand subscribers. Lexus collaborated with Comcast on the design of the interactive channel, which features a main screen in the center for viewing content and flanked by three selectable images that show other options. 

Viewers can also find other options under the center screen – they can ask for a brochure; select a photo gallery; or play an on-screen maze challenge with their remotes.

The interactive channel features an online hub based on the TV layout – sans the maze -- in which Lexus can use Polk vehicle registration data to direct advertisements toward a targeted audience.  Users could click on banner ads online linked to lexus.com.

Subscribers can also view the content on their TVs from the Xfinity On Demand menu or Xfinity TV Remote app and on the Web at xfinity. com/tv. The channel is 892 or 992, depending on the market. Lexus Media Manager Teri Hill called the interactive channel a "full-branded experience" that shows another side of Lexus.

"With Comcast, we're looking at this as trying to reach an audience beyond a 30-second TV commercial," Hill said. [source: automotive news - sub. required]

Topics: lexus

If you liked the article, share on:

Comments

Recommended

Bimmerpost has posted several cool pictures of the new BMW G30 540i and the new G31 generation BMW 5-Series Touring, with both wearing the brilliant Rhodonite Silver Individual colour. The...
by - October 23, 2017
A few years ago, Lotus tried to take on Porsche. They had a five-car plan to go against competitors like Ferrari and Aston Martin. Though it did not go well,...
by - October 23, 2017
To keep the Nissan Maxima interesting, the Japanese automaker gives the 2018 model year a number of small tweaks. Some of these include standard Android Auto, which is a new...
by - October 23, 2017
It looks as if Chevrolet has everything planned out in terms of production. Firstly, they have plans of introducing the Corvette ZR1 in a few months, which will then be...
by - October 23, 2017
While Tesla Motors continues to struggle with regards to the assembly of its much awaited Tesla Model 3, investment firm Oppenheimer & Co. is confident that its previous production estimates...
by - October 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries