Lexus to introduce the entry-level RX270 in Australia

Article by Christian A., on June 2, 2012

Lexus RX270 is entering new markets, making the luxury brand easier to afford in the crossover segment. However, don’t rush to locate your nearest dealer just yet. Lexus Australia said that it will add a new, entry-level RX270 to its SUV lineup, with the help of a 2.7-liter, four-cylinder gas engine with 185-hp. This model has a lower price point, but is more fuel efficient RX model that will be offered in just two-wheel drive.

It’s believed that the RX270 will have a price tag of about US$70,000 – about $69,000 US. If that sounds mighty expensive for an entry-level RX, it is compared to the market. It should be emphasized though that the RX350, which costs $82,814, is Australian.

About 300 lbs of the weight is dropped compared to the RX350 model by designing the RX270 to be two-wheel drive only. The F Sport variants of the RX model will also appear with the new, third-generation RX. These would be offered in Australia. Lexus has yet to confirm speculations that it will produce a cheaper and more frugal RX270 in this country.

The upgraded new RX range debuted at the 2012 Geneva Motor Show. The new Lexus RX exterior possesses a new, stronger, and more refined front design. An augmented interior comes with wider colour choices, new trims, an improved instrument configuration, a new steering wheel, and a 2nd-generation Remote Touch Interface (RTI).

Lexus flagship has a versatile hybrid drive that has been augmented by an additional sports mode, enhancing the powertrain's Normal, Eco, and EV (electric only) modes. There is now a separate switch to activate the EV mode.

Further heightening the new RX’s vibrant and sporty character and conceived to appeal to new customers to this range, a new F SPORT version will also be offered. Expected to be about 30% of the range’s future sales, the new F SPORT includes custom-designed exteriors and interiors and dynamic driving technology.

After launching the first RX in 1998, Lexus conceived the luxury SUV, by being the first to combine an SUV’s flexibility, usefulness, and sturdiness with a luxury sedan’s performance, handling, and sophistication.

In 2005, the RX was the first SUV to be offered as a full hybrid. Three generations later and with two models now featuring Lexus Hybrid Drive technology, the RX is still key for Lexus.

In Europe, these premium SUVs comprise 32% of total Lexus sales and are the second bestsellers for Lexus after the CT 200h.

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