Lexus to post global sales record for 2013 despite European slump

Article by Anita Panait, on November 30, 2013

Lexus will post a global sales record of over 520,000 vehicles for 2013, according to Mark Templin, executive vice president of Lexus International. He said that Lexus would "finish on the north side of 520,000," surpassing a record set in 2007 of 518,300 units. Templin also expects Lexus’ volume to rapidly expand in the next few years as demand in the United States rebounds and the global brands add product.

He remarked during an unveiling of a prototype of RC sporty coupe in Tokyo that the US will account for the biggest growth in volume in the next few years, as the market is still growing back." Templin expects Lexus’ sales in the US to jump to around 270,000 units this year, compared to a peak of 329,177 in 2007.

He remarked that the there is no reason for them to think that the 2007 figure can’t be surpassed as the market recovers to the levels Lexus had that year, adding that Lexus’ growth should be beyond that. The luxury carmaker posted a 12-percent rise in sales in the first 10 months of October, to 213,479 units.

Lexus has just taken the wraps off its new upgraded Lexus RX to the global public at the 2012 Geneva Motor Show. It comes with an exterior marked by a more aggressive and more elegant front end. It also boasts a more refined interior now available in more trim finishes, color schemes and a new steering wheel. The interior also comes with a revised instrument binnacle as well as a second-generation Remote Touch Interface (RTI).

RX 450h flagship is still powered by the Lexus Hybrid Drive system, with the Normal, Eco and EV (electric only) drive modes now complemented by a new Sport mode. Interestingly, the driver could activate EV mode through a separate switch.

Lexus was able to improve the dynamic and sporting nature of the new RX through the availability of a new F SPORT version, which is expected to account for around 30 percent of future sales. Lexus hopes that this new version would attract new customers to the model range through its bespoke exterior and interior design as well as through its driving dynamics technology.

When Lexus launched the first RX in 1998, the carmaker effectively gave birth to the Luxury SUV segment. This segment fuses the practicality and durability of an SUV with the performance, handling, and refinement of a luxury sedan.

Interestingly, the Lexus RX was the first SUV to have a full hybrid powertrain as its core (2005). Now, two versions of the RX are equipped with Lexus Hybrid Drive technology.

Topics: lexus, sales, record

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