Lexus ups expected sales in the US to max of 270,000 vehicles

Article by Anita Panait, on July 29, 2013

Lexus is now expecting to sell more vehicles in the United States this year to between 260,000 and 270,000 vehicles, Lexus International Executive Vice President Mark Templin said this month at an IS sedan event. The luxury unit of Japanese carmaker Toyota had expected to sell 260,000 vehicles in the US for 2013.

Lexus’ increased sales expectation for 2013 comes as the brand expects its new models to boost its delivery figures in the second half of the year. The carmaker sold 244,166 luxury vehicles in the US in 2012. Lexus is on pace to reach the upper range of the new forecast after posting a 10-percent rise in sales in the US in the first half of 2013 to 118,415 units.

This effectively translates to an annualized pace of 237,000 units. Lexus’ share of the US luxury vehicle market was flat at 1.5 percent. The arrival of the redesigned Lexus IS sedan this year, however, is expected to boost sales in the second half of the year, Templin remarked.

Lexus target to sell 32,000 units of the IS in the US in 2013 this year, with the 2014 model expect to account for 22,500 units. Lexus sold 27,708 units of the IS in 2012. Lexus is also expected to benefit from the full-year sales effect of the redesigned ES and LS sedans.

Templin remarked that despite the expected increase in demand for Lexus products, the luxury carmaker won't be pulled into a volume race against its German rivals, noting that their goal in the US market is “just good, steady growth."

Templin said that they don't want to “try to do too much too fast,” since that is when “bad habits creep into the business.” He noted Toyota president Akio Toyoda is not pressuring Lexus to sell more volume. Lexus, however, would not sell the IS hybrid in the US.

All-new Lexus RX made its world premiere at the recently-held 2012 Geneva Motor Show. The refined exterior of the RX highlights a fierce and fashionable external design. Its enriched interior details a variety of color schemes with the new steering wheel, trim finishes, and a renovated instrument binnacle and a top-of-the-line Remote Touch Interface (RT).

The all-around capability of Euro flagship RX 450h’s Lexus Hybrid Drive system has been enriched by the inclusion of a Sport mode, augmenting the full hybrid powertrain’s Eco, EV (electric only), and Normal drive modes. The EV mode is now operated with a distinct switch.

Adding to the sporting character of the newly-released RX, a new F SPORT version will be available to further attract new patrons to the model range. This new F SPORT grade, which is targeted to account for 30% of future model range sales, features a custom-made exterior and interior display and driving dynamics technology.

With its first launch in 1998, Lexus bred the Luxury SUV type, fusing the versatility, durability, and sensibility of an SUV with the premium quality, bravado, and professionalism of a luxury sedan.

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