Light truck sales boosted Toyota US sales to a 1.8% growth for April 2015

Article by Christian A., on May 5, 2015

Toyota’s U.S. sales in April 2015 went up 1.8% even with declining car sales because of the high demand for light trucks. Toyota Division sold 173,144 units for a 1.2% increase. Meanwhile, Toyota-brand car sales decreased by 5.5% while light truck volume grew 9.6%. From January to April 2015, Toyota Division sold a total of 659,606 units, a 7.7% growth.

Setting their best April sales records were the RAV4 compact (21.7% jump) and Highlander midsize (10% rise) crossovers. Meanwhile, 4Runner volume surged 18%. In addition, Toyota pickups were in high demand. A 4.5% increase in sales was seen for the full-size Tundra while a 13% gain was recorded for the Tacoma midsize truck.

Toyota Division general manager Bill Fay said that its truck models had lean inventories and so its sales were lower than it should have been. This prompted Toyota to make adjustments to its production plan before the arrival of summer.

In a conference call, Fay said that it felt the impact of a tight inventory and so it had to adjust its production mix so that it would have a bigger number of light trucks available in the next two months. Fay added that Toyota will launch this month its national advertising campaign dubbed “Toyota Time.”

In this campaign (its second for the year), Toyota offers low interest rate and lease deals that differ by region on an assortment of nameplates. He also said that the Camry midsize sedan and Prius hybrid will now qualify for its 0% financing promo for 60 months. Sales of these two nameplates fell last month.

Camry volume decreased by 10% while Prius had a 15% drop. As gasoline prices still remained low, American buyers continued to shift towards SUVs, crossovers and pickups. Toyota passenger car sales did very poorly.

The only models that posted gains last month were the Corolla, Yaris and Scion tC models. Scion sales declined by a combined 20% while Lexus had a 12% growth with 25,876 units sold last month.

From the start of the year to date, Lexus deliveries have increased by 17% to 103,056 units, earning it the third rank in the luxury sales arena. Mercedes-Benz is on top while BMW took second place during the first four months of 2015.

The 3,421 units sold of the new NX small crossover helped in boosting light truck sales, which grew by 24%. The NX aided in offsetting a 16% decrease in Lexus’ RX crossover demand, the brand’s top-selling model, yet it also was a factor in the RX’s weakening.

In a conference call, Jeff Bracken, general manager of the Lexus Division, said that the NX led to a “little bit of cannibalization.”

He said that Lexus took away some of the advertising budget of the RX to promote IS and GS sedan sales. The demand for the RX in early April suffered due to the unveiling of the redesigned RX crossover at the New York auto show.

If you liked the article, share on:

Comments

Recommended

Automotive industry veteran Bob Lutz has once again spoken out against Tesla. Known as one of Tesla Motors’ greatest skeptics, Lutz had stated two years ago that the Silicon Valley...
by - November 22, 2017
Dubai is one of the few countries where expensive cars are the norm, many of which are specially modified as well. And this just in: Bentley has debuted the new...
by - November 21, 2017
The 2018 Jaguar XEL with its stretched-out wheelbase and longer doors is the newest addition to the growing list of premium sedans in China---joining the ranks of Mercedes-Benz C-Class L,...
by - November 21, 2017
Honda this week announced that its all-new 2018 Clarity Plug-in Hybrid will arrive at US dealerships with a starting price of $33,400 beginning on the first of December. Because the...
by - November 21, 2017
Lamborghini had been expected to refresh its entry-level model – the Lamborghini Huracan – in late 2018 or early 2019. But here is some good news for fans of the...
by - November 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries