Lincoln dealers urged to spend $1 million for renovations or will lose their franchise

Article by Christian A., on June 13, 2011

Ford Motor Co. met with Lincoln dealers in Detroit last week to urge them to spend an average of $1 million for renovations of their showrooms in the next couple of years. CEO Alan Mulally told the dealers that rebuilding Lincoln begins now. Ford invited 120 Lincoln dealers to the meeting to listen to the carmaker’s plans to rebuild the lone luxury brand it has left.

It’s estimated that the stand-alone Lincoln dealers will spend about $1 million for the renovations while those who own Ford-Lincoln duals may spend around $1.9 million.

These dealers have to invest in the renovations or else, Ford will take back their franchises and give them compensate in exhange. For now, only urban dealers are required to make the investment.

According to one dealer, the figures given represent a “ballpark average” of the renovations to be accomplished since each dealer is different. Ford told dealers that those who decide to continue to sell Lincolns have to begin the remodeling process by the end of 2011 and complete it by the end of 2013.

This coincides with the expected launch date of a redesigned MKZ sedan and a small crossover based on the platform that underpins the Ford Focus. Last week, Lincoln spokesman Christian Bokich said that these dealers were told about the company’s “commitment to make Lincoln a world-class luxury brand.” In the next three years, Lincoln will release seven new or revamped vehicles.

Topics: lincoln

If you liked the article, share on:

Comments

Recommended

The first time Porsche revealed the Panamera Sport Turismo to the public was during the 2017 Geneva Motor Show earlier this year. And now it has already entered production, and...
by - July 27, 2017
Autocar has got some juicy rumours for us regarding a new McLaren hypercar. The British publication has inside sources claiming that a new model will be added to the Ultimate...
by - July 27, 2017
Ferrari has recently launched the New Power15 extended warranty program. The company developed this program in response to the notion that supercars are very expensive to maintain. Truth be told,...
by - July 27, 2017
The UK it seems is about to take the same road as its neighbouring country France by banning sales of petrol and diesel vehicles beginning 2040. As reported by The...
by - July 27, 2017
What has BMW been up to lately? The company recently announced that they are currently focusing on electrification, and so far, their new architecture will enable “electrification of every model...
by - July 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries