Lincoln dealers urged to spend $1 million for renovations or will lose their franchise

Article by Christian A., on June 13, 2011

Ford Motor Co. met with Lincoln dealers in Detroit last week to urge them to spend an average of $1 million for renovations of their showrooms in the next couple of years. CEO Alan Mulally told the dealers that rebuilding Lincoln begins now. Ford invited 120 Lincoln dealers to the meeting to listen to the carmaker’s plans to rebuild the lone luxury brand it has left.

It’s estimated that the stand-alone Lincoln dealers will spend about $1 million for the renovations while those who own Ford-Lincoln duals may spend around $1.9 million.

These dealers have to invest in the renovations or else, Ford will take back their franchises and give them compensate in exhange. For now, only urban dealers are required to make the investment.

According to one dealer, the figures given represent a “ballpark average” of the renovations to be accomplished since each dealer is different. Ford told dealers that those who decide to continue to sell Lincolns have to begin the remodeling process by the end of 2011 and complete it by the end of 2013.

This coincides with the expected launch date of a redesigned MKZ sedan and a small crossover based on the platform that underpins the Ford Focus. Last week, Lincoln spokesman Christian Bokich said that these dealers were told about the company’s “commitment to make Lincoln a world-class luxury brand.” In the next three years, Lincoln will release seven new or revamped vehicles.

Topics: lincoln

If you liked the article, share on:

Comments

Recommended

While Tesla Motors continues to struggle with regards to the assembly of its much awaited Tesla Model 3, investment firm Oppenheimer & Co. is confident that its previous production estimates...
by - October 22, 2017
It seems that BMW’s high-performance division -- BMW M – still has not warmed up to front-wheel drive vehicles. So those who had been looking forward to BMW M vehicles...
by - October 22, 2017
Porsche already has the Performance Package for their range-topping Macan Turbo, which is currently available in some countries. Soon, this model will be dethroned by something even fancier by the...
by - October 22, 2017
After the highly dynamic Polestar 1 two-door coupe – Polestar’s first ever production car -- was recently unveiled, not a few people’s curiosity was piqued as to how much they...
by - October 21, 2017
The BMW 7 Series is already highly sought after but nonetheless, the German marque is giving it a more exclusive variant for the Russian market, and they are calling it...
by - October 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries