Lincoln proved to be growing the most in the United States in 2014, outpacing its larger rivals. Lincoln grew 16 percent last year – faster than BMW, Lexus and Audi – thanks to its newly launched MKC crossover. In fact, the MKC has not been in the market for a year, but it was the largest reason for Lincoln’s feat of achieving a fifth consecutive year of growth.
Sale of MKC sales accounted for 102 percent of Lincoln's total sales increase for 2014 -- 13,077 MKCs were sold while the brand's overall sales jumped 12,780 vehicles. The brand will try to continue the MKC momentum by launching this fall a redesigned MKX, which was unveiled at the Detroit auto show in January.
The MKC and the MKX represents Lincoln’s new hot-selling combo that is making dealers smile after a period of gloom. Ed Witt, owner of Witt Lincoln in San Diego, remarked that Lincoln was “starved and neglected.”
He said that while that chapter is now over, Lincoln still requires patience and a lot of hard work. Lincoln dealers and executives have remarked that with upcoming products on the stream, a real revival is underway and that the brand’s performance in 2014 was not a fluke.
Its parent, Ford Motor Co., is pouring over $2.5 billion into Lincoln as it launches the brand in China while trying to triple its global sales by the end of the decade.
That growth will be buoyed by its utility vehicles, including the MKC, the MKX and re-engineered Navigator SUV. In fact, the MKC, MKX and Navigator accounted for 59 percent of Lincoln’s sales in the US in the second half of 2014. In China, the MKC accounted for 70 percent of sales.