Lincoln's new MKC spots that feature Matthew McConaughey were supposed to make the new luxury vehicle a hit. It turns out, that the MKC ads themselves have become a hit, with a flavor of spoofs. For instance, Ellen DeGeneres showed an edited version of the “Bull” in which she was inserted sitting in the back seat of an MKC driven by McConaughey, who then facing a giant longhorn steer on a Texas road.
McConaughey then says: "That's a big bull." DeGeneres, however, remarked that she doesn’t see the animal, and instead focused on the brownies that she was munching. On the other hand, Conan O'Brien showed a clip of one of the ads.
In the spot, McConaughey said that he has driving a Lincoln since long before he was paid to drive one. He added that he drove a Lincoln not to make a statement as he just like driving one.
Then O'Brien's team spliced in a voice-over from McConaughey's portrayal of detective Rustin Cohle on HBO's "True Detective," saying that it is honorable thing for the human species to stop reproducing, and “walk hand in hand into extinction."
The close-out scene spot has the words embedded: "The Lincoln Motor Company" followed by "Walking hand-in-hand to extinction."
Lincoln’s design team had to tackle two challenges: First is to create a vehicle that stands out among the crowd, and second is to refine the Lincoln design DNA that made its debut with the 2013 MKZ. This design DNA is apparent on the MKC with the signature split-wing grille the hands-free wraparound liftgate.
Max Wolff, director for Lincoln Design, remarked that the team worked hard to create a vehicle that doesn’t just attract new customers to the brand, but also meets the expectations of longtime Lincoln customers. He noted that the execution of the new liftgate is one of the examples of how a better customer experience could be created by a premium design element.
Lincoln has given the MKC with a sleek, sculpted body that features a high beltline and low shoulders as well as pedestal side-view mirrors and soft exterior lighting. The new MKC could be equipped with an available panoramic, all-glass Vista Roof.
Inside, the new MKC combines a great class of craftsmanship and high levels of technologies to offer a luxurious cabin environment. Its distinctly shaped instrument panel features the brand’s signature push-button gear shifter, resulting to an open, inviting cabin. The interior elegance and grace of the new MKC are made possible by plush leathers with French stitching as well as by available Bridge of Weir leather and real wood trim.
Soo Kang, Lincoln interior design chief, quipped that they attention to every detail to deliver a stylish, fashion-oriented MKC, which overall luxurious experience was made possible by considering every colors, materials or stitching.