Linda Jackson named as new chief of Citroen, Yves Bonnefont of DS brand

Article by Christian A., on May 8, 2014

PSA/Peugeot-Citroen is reshuffling its management team a month after it installed Philippe Varin as its new chief executive. It is making Linda Jackson as the new Citroen boss, replacing Frederic Banzet. Banzet is a member of the founding Peugeot family that will see its stake in the French carmaker reduced as part of its deeper partnership with Chinese carmaker Dongfeng Motor Group.

He is set to take up a new post at the Peugeot family’s FFP holding company in June. Jackson is the brand's head in the United Kingdom. PSA has also named Citroen strategy director Yves Bonnefont to lead its upscale DS line, which is separating from Citroen as a stand-alone unit.

As head of the Citroen and DS brands, Jackson and Bonnefont will take seats on PSA's executive committee along with Peugeot brand boss Maxime Picat.

The reshuffle comes as PSA is trying to stop its financial bleeding that has forced it to carry out a EUR3 billion capital hike that will see Dongfeng and the French government taking 14 percent stakes in exchange for investing in the company. As a result of the capital hike, the Peugeot family will see its holdings in PSA be trimmed to 14 percent. [source: Citroen]

If you liked the article, share on:

Topics: citroen

Comments

Recommended

The 2018 Consumer Electric Show is full of exciting new technology for everyone, including the automotive industry. One of the most anticipated is the unveiling of the Linux-based MBUX that...
by - January 22, 2018
With all the photos Mercedes-Benz has been posting of the new 2019 G-Class, not one of those featured the SUV in a light exterior finish, as they were all in...
by - January 22, 2018
When you first glance at the Rhino GX SUV, the first thing that will come to mind is that the vehicle probably has a military style cabin, with thinly padded...
by - January 22, 2018
The Chinese market will soon be getting the exclusive China-only model, Mercedes-Benz GLC-L, for a premium of 15,000 yuan ($2,300) more than the regular model. The difference is actually quite...
by - January 20, 2018
The Bentley Bentayga is set to participate in the famous Pikes Peak International Hill Climb that is slated to take place on June 24th in Colorado. The automaker’s motorsport department...
by - January 19, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries