LOCOG, BMW reveal full details of fleet for London 2012 Games

Article by Christian A., on April 27, 2012

LOCOG and BMW have disclosed complete details of the London 2012 fleet consisting of automobiles, bicycles and motorcycles. BMW is the official automotive partner to the London 2012 Olympic and Paralympic Games. The deployment plans of LOCOG for the diesel, electric, hybrid and low-emission automobiles, bicycles and motorcycles were revealed for the first time.

The plans will have a vital role in the success of the event. The BMW and MINI fleet will perform varied duties during the London event, including providing a mobile camera platform for the marathon, pulling boats out of the water at Weymouth, carrying medal winners around the Olympic Park to media interviews and towing a horse ambulance throughout Greenwich Park.

The key role of the fleet is to ensure that the right individuals are in the right time and location. There are at least 30 venues in London and beyond. The fleet will be used by the media, judges, event organizers, Games staff and officials such as medical officers, crew to official rights holders and technical delegates and IOC photographers. 

LOCOG's Transport Director Richard George commented that from motorcycles to electric automobiles and 4x4s, the needs of the 2012 fleet are "hugely diverse." He stated that MINI and BMW have provided a wide array of vehicles, which are ideal for both long distance and city driving. He further said that it was "vital" that their partner in the field could provide a "one-stop shop solution" and satisfy their sustainability goals. BMW has "surpassed" the requirements, George added.

The average fleet emissions target set by LOCOG is at 120 grams carbon dioxide per kilometer. This is much lower than the total new vehicle emissions average of 138 grams CO2 per kilometer / 54.2mpg in the United Kingdom, according to CleanGreenCars.co.uk data. The MINI and BMW fleet's average CO2 emissions rate is at 116 grams CO2 per kilometer or 64.5mpg, which exceeds the target. 

BMW's UK Marketing Director Chris Brownridge commented that their London 2012 fleet reveals what the automaker's technology can accomplish in terms of low emissions and fuel economy, including having the first major presence of super clean EU6-compliant automobiles on the roads of the UK. He further stated that they look forward to sharing their vision of "sustainable urban mobility" during the Games, such as their "revolutionary" electric automobile technology at the BMW Group Pavilion in the Olympic park.

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