Lotus CEO Dany Bahar to reveal his seven-year product plan to employees in December

Article by Christian A., on August 29, 2010

What Lotus aims to do in seven years will be revealed this December to its employees by new Lotus CEO Dany Bahar. On Oct. 1, Bahar took over from Mike Kimberley who had retired.

As a preview of his seven-year plan, Bahar said that Lotus seeks to become a customer-led company and will be sensitive to market demands for new Lotus products. He described his vision as simple.

He believes that for Lotus to be profitable, it will have to produce beautiful, environmentally relevant, credible sports cars that are honest and authentic.

With this plan, Bahar aims to return the brand to where it was in the past, and where it rightfully belongs. Bahar said that Lotus' future lies in aligning itself with what the market wants and in concentrating on its customers.

Lotus' Elise platform has been in production since 1995 and has been used to underpin the Europa, Exige, 2-Eleven, 340R and the Elise itself, as well as the Vauxhall VX220 and Tesla Roadster.

Expected to be confirmed in the product plans are the production of a convertible in 2012 from the platform of the Evora introduced this year. An all-new Esprit is also planned for 2012.

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