Lotus ended the 2014/15 financial year with a 55% increase in its sports car sales worldwide with a sales volume of 2015 units. In comparison, it sold 1,296 units in 2013/14. This would be Lotus’ best year since the financial year 2008/09. Japan is still Lotus’ biggest export market with a 103% increase. However, Lotus did really well in the other key global markets.
In China, it posted a 186% climb. In France, it had a 177% increase and in Germany, it grew by 130%. In the UK, Lotus sold 346 units, signifying a 102% increase. The automaker recorded a 24% increase in the U.S. where it offers the Evora range as a road car and where the Elise and Exige lineups are only used on the track.
The top-performing range is that of Elise, with an 80% hike in volume to 729 units. The brand sold 724 cars in the Exige S range, a 52% rise. Meanwhile, Evora sales went up 35% with 562 units sold.
But with the slated launch this August of Evora 400, its sales are expected to get a boost. Sales are helped by two new models – the Elise 220 Cup and the Exige S automatic option – available in either coupe or roadster versions.
According to Jean-Marc Gales, CEO of Group Lotus plc, the company is meeting deadlines with time and budget and hasn’t had this positive result for several years. However, he expressed that to sustain this progress, there’s much hard work still to be done.
He added that the continuing expansion reflects how confident the customers are in the brand and also of how its objectives are being met by its product development strategy.
Nevertheless, he pointed out that the brand continues to be true to its “core pillars of efficiency, light weight, high performance and driving purity in the most desirable packaging.”
Its dealerships have also grown, with 36 new dealers in the latest financial year, bringing the number to 174 dealers around the world. Gales pointed out that the market is excited about the new Evora 400, the Elise 220 Cup and Exige S automatic, as well as two more new models: the Elise S 20thAnniversary and the Exige S Club Racer.
He said that customers tend to appreciate its products’ value particularly when they learn about the Lotus cars’ strong residual values. Gales also applauded the employees’ commitment to avoid delays in project deliveries. Gales then made an exciting announcement about more new cars and reveals that will take place within the next 18 months.