The Hyundai Motor Group – a multinational conglomerate that includes South Korean carmakers Hyundai and Kia -- will have a new head of design. Luc Donckerwolke is the new Chief Design Officer of the entire Hyundai Motor Group, replacing erstwhile design head Peter Schreyer. Donckerwolke commenced his new role in the company on Nov. 1, 2018.
Prior to his promotion, Donckerwolke used to be the Executive Vice President of Hyundai Motor’s design center. In this role, Donckerwolke was practically working with Schreyer in influencing the design of Hyundai, Kia and Genesis vehicles. Now, his appointment means that he is taking over Schreyer’s work as chief of design operations at Hyundai Motor Group. He is now the primary overseer of the group’s global design team, which means that he will be the man behind the overall design direction of the Hyundai, Kia and Genesis brands from now on.
The appointment of Donckerwolke as the new chief design officer at the Hyundai Motor Group comes as Chung Euisun - company chairman and chief executive Chung Mong-koo – was promoted to a higher role in the company in September. The younger Chung is now the executive vice chairman of the Hyundai Motor Group, a position that allows him to oversee the entire conglomerate. He is also the heir apparent to the position currently held by his father, which means the younger Chung is now being groomed to become next chairman and CEO of the Hyundai Motor Group.
Naming the younger Chung as the new executive vice chairman of the Hyundai Motor Group triggered a series of appointments. For instance, executive vice president Thomas Schemera has been named to head the company’s global product strategy. In addition, Lee Kyung-soo, head of Hyundai Motor’s operations in the United States, stepped down and become an adviser to the company. His position is temporarily filled by Lee Yong-woo, who also serves as the president and CEO of Hyundai Motor North America.
Schereyer, on the other hand, is now the new chief of design management, albeit on a consultancy basis. Schereyer’s shifting to a new role in October left the position of the chief design officer opened. Eventually, Hyundai Motor Group named Donckerwolke to the job. Donckerwolke has been with Hyundai Motor Group since 2016.
Prior to joining Hyundai Motor Group, Donckerwolke had design stints at the Volkswagen Group, including at Skoda, Audi, Lamborghini, SEAT and Bentley. His design works include the Skoda Octavia Mk1 (1996), Skoda Fabia Mk1 (1999), Audi A4 Avant (2000), Audi R8 Le Mans Racer (2000), Audi A2 (2000), Lamborghini Diablo VT 6.0 (2001), Lamborghini Murcielago (2002), Lamborghini Gallardo (2004), SEAT Tribu concept (2007), SEAT Ibiza (2008), SEAT IBE concept (2010), Bentley Flying Spur (2014) and Bentley EXP 10 Speed 6 (2015).