Majority of Lincoln dealers agree to upgrade their locations

Article by Christian A., on February 4, 2012

Lincoln, which is in the process of reinventing itself, said that over 50% of its dealers in the top 130 U.S. markets have expressed their commitment to upgrade their dealerships. Lincoln considers this to be a major step since several dealers were undecided since they were doubtful that Ford Motor Co. would be able to revive the brand.

About 75 dealers in cities like New York, Los Angeles, Dallas, Philadelphia, Atlanta and Chicago have either constructed new facilities or did major renovations at their stores in accordance with Ford’s Trustmark facilities plan.

As part of this reinvention, Lincoln is reducing its number of dealerships. It used to have 500 dealers but it went past its target and now has fewer than 325 dealers. Ford didn’t say exactly how many of these 325 dealers have upgraded their stores.

Less than a month ago, Lincoln had presented its MKZ Concept car at the Detroit auto show, providing a preview of the future design direction of the brand. According to Jim Farley, Ford vice president of global marketing, sales and service, dealers are committed to improve their buildings and showrooms but also to offer “personalized service,” which he described as the “most important.”

Lincoln made a solid, impactful return at the 2012 North American International Auto Show. Held in Detroit, the show revealed a number of extraordinary automobiles and Lincoln can be glad the MKZ Concept was one of them.

Derrick Kuzak, Ford's Vice President for Global Product Development said that its concept car isn't just about new ideas at Ford as it is forging a new brand identity with the Lincoln and what better place of doing this than at the historic car manufacturing city of Detroit.

Lincoln MKZ Concept: Exterior

With new models arriving shortly, Max Wolff, Design Director at Lincoln said that the company wanted to move away from complexity for complexity’s sake. Simplicity was key in this development phase and getting back to what the brand does best here at Lincoln; that is, building comfortable ergonomic design that offers great value.

Building on the idea of keeping things paired down, the developers have ensured the Lincoln is spacious and appealing with the use of natural colours and hints of cognac in the layered bodywork.

Even to the layman's eyes, this is still a Lincoln away from the harsh lines and technology of previous versions. The stylings clearly show off the signature elements such as the split-wing grille made famous by the 1958 Lincoln Zephyr.

The silhouette of the vehicle reflects modern times, aiding the movement of air unlike the traditional 3 box structure of a sedan.

The installation of a glass roof gives the MKZ Lincoln a sumptuous panoramic view and extends from the side rails to the windshield. At the rear of the vehicle, the taillamps have been fitted with LEDs to create a clear, powerful light. Finally to round off, the exhaust has been integrated into the facia.

If you liked the article, share on:

Comments

Recommended

We’re willing to bet that the Bentley Bentayga is not the first thing that comes to mind for most people who are into off-roading and outdoor activities. It just doesn’t...
by - November 23, 2017
The other day, it was confirmed that Volvo will finally bring the XC40 to US soil, where it will first make an appearance at the 2017 Los Angeles Auto Show....
by - November 23, 2017
There is no question that the new BMW M5 (F90) high performance sports sedan is more powerful, faster and more enticing than the previous model. But for interested customers in...
by - November 23, 2017
Following the Tesla Roadster’s electrifying revelation on Thursday, Musk’s highly ambitious goals have skyrocketed when he tweeted about his future plans for the new sports car. Well, kind of. The...
by - November 23, 2017
Earlier in November at the 2017 SEMA Show in Vegas is when Hennessey unwrapped the Venom F5 to all of us. But it was actually first introduced as a concept...
by - November 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries