Turin-based design company Italdesign Giugiaro has bagged the chief designer for Audi, Wolfgang Egger, sources told Automotive News. Audi and Italdesign are both units of the Volkswagen Group. Italdesign, however, is still partly owned by Giorgio Giugiaro; Volkswagen owns 90.1 percent. As the new chief of Italdesign, Egger will be responsible for providing alternative design proposals for the VW Group brands.
Egger has nominally led Audi Design since 2007, but only took over operating role from Stefan Sielaff, in February 2012. Sielaff is now responsible for the VW Group's interior design. Egger is credited for revising the Audi’s styling direction to highlight technology features and reorganizing the styling department.
He was also responsible for overseeing the creation of a new design center in Ingolstadt. Prior to joining Audi, Egger held positions at Fiat's Alfa Romeo and Lancia brands. He will be replaced by senior Volkswagen designer Marc Lichte, according to the sources. Lichte is credited with several important Volkswagen brand vehicles, particularly the last three Golf redesigns.