March 2014 is national Truck Month for Chevrolet

Article by Anita Panait, on March 5, 2014

Chevrolet is set to run a national promotion next month that offers supplier pricing on all Silverado pickup models. The promotion by General Motors’ unit comes as industry watchers are on their toes over an increase in profit-eroding incentives as vehicle inventories are surging and industry-wide sales growth is flattening.

Chevrolet will run its Truck Month promotion for all of March, offering the same price on 2014 light-duty and heavy-duty Silverados that GM offers to employees of its suppliers, according to a summary of the plan provided to dealers.

Supplier pricing refers to the dealer invoice price, destination charge and a $150 program fee. The promotion could be the broadest discount that GM has offered yet on the 2014 Silverado, which was launched in summer 2013 as the first redesign in seven years. Chevrolet is phasing out the heavy duties to pave way for the redesigned 2015 models, which were rolled out in January.

For this month, GM is offering supplier pricing only on pickups powered by V-6 engines as part of its Presidents Day sale. The March truck promotion will be combined with a Chevrolet Open House Event that offers supplier pricing, or less, on all 2014 cars except the Corvette and SS sports sedan.

According to the summary sent to dealers, the promotion will have an advertising line that says: "The price you see is the price you pay! Or less!". GM dubs the sale as an "unprecedented promotional assault."

For instance, a two-wheel-drive, double cab Silverado 1500 in the All Star Edition package can be acquired for $30,828 after applying the March discounts (typical sticker price is $37,520).

If you liked the article, share on:

Topics: chevrolet, truck

Comments

Recommended

We’re willing to bet that the Bentley Bentayga is not the first thing that comes to mind for most people who are into off-roading and outdoor activities. It just doesn’t...
by - November 23, 2017
The other day, it was confirmed that Volvo will finally bring the XC40 to US soil, where it will first make an appearance at the 2017 Los Angeles Auto Show....
by - November 23, 2017
There is no question that the new BMW M5 (F90) high performance sports sedan is more powerful, faster and more enticing than the previous model. But for interested customers in...
by - November 23, 2017
Following the Tesla Roadster’s electrifying revelation on Thursday, Musk’s highly ambitious goals have skyrocketed when he tweeted about his future plans for the new sports car. Well, kind of. The...
by - November 23, 2017
Earlier in November at the 2017 SEMA Show in Vegas is when Hennessey unwrapped the Venom F5 to all of us. But it was actually first introduced as a concept...
by - November 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries