Marchionne is unsure if Maserati or Fiat dealers will sell Alfa Romeo in US

Article by Anita Panait, on November 10, 2013

Chrysler-Fiat chief executive Sergio Marchionne admitted that there is an ongoing dispute on whether Alfa Romeo vehicles will be sold through Maserati or Fiat dealers in the United States. Marchionne, however, remarked that he plans to have the “best performing” Fiat dealers have a crack at Alfa Romeo distribution in the US. The CEO’s statement is in contrast by the one given in late September by Harald Wester, the global head of Fiat’s Alfa Romeo and Maserati brands.

Wester told Automotive News in an e-mail that the Alfa Romeo 4C coupe – the model that will spearhead the brand’s return to the US -- would be sold through Maserati dealers when it arrives in 2014. Maserati has 68 dealerships in the US and all are outside of the Chrysler dealer network that includes around 210 Fiat dealerships that are also aiming to sell Alfa Romeos.

In its amended filing to the US Securities and Exchange Commission concerning its initial public offering, Chrysler Group clearly stated that it has exclusive distribution rights for Alfa Romeo in the US and Canada. An earlier version stated that they “expect to sell Alfa Romeo vehicles in the US and Canada.

Wester’s statement caused an uproar among struggling Fiat dealers in the US who see future Alfa Romeo vehicles as integral to their long-term business plans. Marchionne sought to ease the concerns through comments to Fiat analysts and journalists last week, even if the dispute has yet to be resolved. He promised that future Fiat models from Europe – particularly the new 500L and the upcoming 500X -- will be rolled out to Fiat dealers in North America.

The prized Maserati Quattroporte is bigger, lighter, more lavish, and more functional than the world-acclaimed vehicle it takes the place of. With a top speed of 307km/h (191 mph), it is also as quick as most two-doored supercars.

Maserati’s sixth-generation Quattroporte presents an advancement that establishes the innovative tone for the upcoming Maserati new models, but it also stays true to Maserati's long heritage in luxury sports automobiles.

The commanding engine and the broad interior at the centre of Maserati’s Quattroporte design, led by a lengthy, strong nose, and a dipped Trident grille, create a distinct connection to both the outgoing Quattroporte and the GranTurismo.

In spite of all the new innovations, the new Quattroporte stays true to Maserati's heritage. Its V8 twin turbo means it is not just the fastest four-door Maserati ever constructed, but that it is also the most powerful and fuel efficient.

The direct-injection engine range will have a 3.8-litre V8 and a 3.0-litre V6, both of which are brand-new, twin turbo-charged, designed by Maserati Powertrain and assembled by Ferrari at Maranello.

The 3.8-litre V8 gives Maserati a new performance standard, going from 0 to 100km/h in only 4.7 seconds and reaching a top speed of 307km/h (191 mph). It is 20km/h faster than the Quattroporte Sport GT S and can deliver up to 200Nm more torque also. The V6 twin turbo does not suffer in its performance either, reaching speeds of 285km/h (177 mph).

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