Marchionne places personal Dodge Challenger SRT8 under auction

Article by Anita Panait, on March 13, 2013

A package of Chrysler Group chief executive Sergio Marchionne’s customized 2011 Dodge Challenger SRT8 392 and Mopar’s latest HEMI V-8 crate engine will be placed under the hammer in the Barrett-Jackson auction in Palm Beach, Fla., on April 4-6, 2013. The auction of the package is in support of United Way for Southeastern Michigan (UWSEM), as proceeds will be donated to the organization.

The special contribution is concurrent with United Way’s annual community giving campaign launched in September 2012, aiming to raise $35 million in funds. Marchionne, who serves as Campaign Chair for the campaign, helped launched the annual campaign on Sept. 14, 2012, with a symbolic torch lighting ceremony on Detroit’s Hart Plaza. Michael J. Brennan, President and chief executive of United Way, thanked Marchionne and Chrysler Group for their “commitment to Detroit and its surrounding communities.”

Brennan remarked that the generous support of people who will participate in the Barrett-Jackson auction will allow United Way to accelerate the impact of its work in three interconnected areas: education, income and basic needs.

The one-of-a-kind 2011 Pitch Black Dodge Challenger SRT8 392 is Marchionne’s personal ride and features a set of custom mixed “Dark Charcoal” racing stripes that were penned by designers in the SRT brand design studio and applied by the master painters from the Chrysler Group’s Product Design Office.

Challenger SRT8 392 has been lowered using a Mopar adjustable coil-over suspension kit to provide more performance attitude to its already aggressive stance. The vehicle also boasts of a Mopar exhaust system. The SRT designers aimed for an aggressive look from every angle, resulting to smoked tail lamps and gloss and satin black-finished 392 HEMI fender badges. The car’s 20-inch-by-9-inch wheels were also finished in matte black to add to its sinister looks.

New Dodge Challenger SRT8 392's exterior styling remains unmistakably Dodge, sporting proportions that evoke a bold and immediately recognizable performance coupe with a wide and stable stance.

A large front splitter, integrated front fender spats, and a rear decklid spoiler together provide an overall balance and a stable high-speed aerodynamics. Meanwhile, the vehicle's front fascia chin spoiler enhances its aerodynamics. It is accented in black to gain a more aggressive appearance, whereas its front grille showcases a bright grille surround.

For the 2012 model year, the Dodge Challenger is available in exterior colors that include Bright White, Bright Silver, Pitch Black, Header Orange, Tungsten Metallic, and Redline Red. Dual, full-body stripes are also available in black, red, silver metallic, and grey metallic.

Moreover, there are unique "392 HEMI" badges flanking the vehicle's fenders and touting its historically significant V-8 engine, which stays loyal to its high-performance roots and which powers it has in terms of torque ratings and horsepower. From the rear, the vehicle's 4" rectangular exhaust tips give the vehicle's performance exhaust note while also adding a serious muscle car's styling cue.

Additionally, the vehicle's race-inspired interior starts with a new, heated, leather-wrapped, SRT-exclusive steering wheel, which sports a one-of-a-kind satin chrome rim section complete with flattened bottom surface bearing the SRT logo. Also, the 392's optional automatic transmission has paddle shift controls on the two sides of the contoured palm rests. Furthermore, all of the 392's audio and EVIC or Electronic Vehicle Information Center controls can be accessed from the steering wheel's horizontal spokes.

If you liked the article, share on:



Bimmerpost has posted several cool pictures of the new BMW G30 540i and the new G31 generation BMW 5-Series Touring, with both wearing the brilliant Rhodonite Silver Individual colour. The...
by - October 23, 2017
A few years ago, Lotus tried to take on Porsche. They had a five-car plan to go against competitors like Ferrari and Aston Martin. Though it did not go well,...
by - October 23, 2017
To keep the Nissan Maxima interesting, the Japanese automaker gives the 2018 model year a number of small tweaks. Some of these include standard Android Auto, which is a new...
by - October 23, 2017
It looks as if Chevrolet has everything planned out in terms of production. Firstly, they have plans of introducing the Corvette ZR1 in a few months, which will then be...
by - October 23, 2017
While Tesla Motors continues to struggle with regards to the assembly of its much awaited Tesla Model 3, investment firm Oppenheimer & Co. is confident that its previous production estimates...
by - October 22, 2017

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Subscribe to our newsletter!