Mark Hall quits as chief of marketing for Hyundai Europe

Article by Christian A., on June 13, 2014

Mark Hall has left Hyundai Motor Europe as its vice president for marketing. The carmaker said Hall was leaving with immediate effect. His role will be fulfilled, albeit on an interim basis, by Europe chief operating officer Allan Rushforth.

Hall confirmed to Automotive News Europe that he has left Hyundai, as he wants to spend more time with his family, adding that he is considering his next move.

Hyundai posted a 2-percent decline in sales in Europe in the first four months of 2014 to 144,556 units, much slower than the growth of the regional market tagged at 7 percent, according to data from industry association ACEA. That caused Hyundai’s market share in Europe to drop from 3.5 percent to 3.2 percent in the first four months of the year.

Hall boasts of having 25 years of experience in the auto industry. He had held positions in sales and marketing with Toyota at a European level and in the United Kingdom.

He was also chief of product planning and marketing for Lexus Europe. He joined Hyundai Europe in 2010 as marketing director and was promoted as chief of marketing in June 2013.

Hyundai Motor Europe GmbH is a subsidiary of Hyundai Motor Co. that is in charge of managing and overseeing its operations in Europe. Hyundai Motor Europe was formed by the South Korean carmaker in 2000 and is currently based in Offenbach, Germany.

Seoul, South Korea-based Hyundai Motor Co. is considered as the largest carmaker in South Korea, as founded by Chung Ju-Yung in 1967. Hyundai Motor started production in Ulsan, South Korea. It is now part of the Hyundai Motor Group that also includes Kia Motors. The Hyundai Motor Group was established in 1998 when Hyundai acquired a 51 percent stake in Kia. By then, Hyundai Motor Group was still legally part of the Hyundai Group.

Hyundai’s first entry into Europe occurred in 1978 when it introduced the Pony on several left-hand drive markets in the region. Hyundai launched the right-hand drive version of the Pony in the United Kingdom in 1982 and in 1984, the South Korea carmaker launched the Stellar family saloon as its second model on the European market. In 1990, Hyundai was already selling four models in Europe, including the flagship Sonata saloon and the Scoupe sports models.

In 1994, Hyundai started operations of its R&D center in Frankfurt, Germany. This R&D center is in charge of monitoring technology developments in Europe as well as designing and engineering new vehicles for the European market. In 2003, Hyundai opened its European headquarters in Russelsheim, Germany, which became the new location for the R&D center.

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