Daimler executive board member and Mercedes-Benz production chief Andreas Renschler is resigning from the company "for personal reasons" with immediate effect. Daimler said in a statement that Renschler will be replaced by Markus Schaefer, chief of production planning at Mercedes-Benz passenger cars.
According to Daimler, Schaefer has more than 20 years of experience in car assembly. Daimler chief executive Dieter Zetsche noted Renschler's contribution to the 2013 launch of the Mercedes-Benz S-Class flagship sedan. Zetsche remarked that Schaefer has excellent qualifications for his new post due to his "broad knowledge of our production business and international experience gathered from his positions in the United States."
Mercedes managed to shrink the sales gap with its German luxury car rivals BMW and Audi in 2013, boosted by a number of redesigned compact vehicles. Mercedes dropped to third in the luxury sales race behind Audi in 2011. Renschler was named as Mercedes production chief in April 2013 and had vowed to continue the efficiency program initiated by predecessor Wolfgang Bernhard.
Renschler was responsible for overseeing the largest truck maker in the world for almost nine years. His role at Mercedes entailed implementation of efficiency measures with a goal of cutting EUR2 billion in spending in 2014. Zetsche has disclosed that the carmaker would be able to reach the target early and might even exceed it.