Martin Apfel leaves General Motors after 27 years

Article by Anita Panait, on July 16, 2013

Martin Apfel is leaving his posts as president of GM Southeast Asia, GM Thailand and Chevrolet sales in Thailand to pursue other interest, General Motors has disclosed.  He had been with GM since 1986. His positions will be temporarily filled by two executives. Jim DeLuca, vice president of manufacturing for GM's international operations, will suit up part of Apfel's role, while Mark Barnes, sales and marketing vice president for GM's international operations and chief country operations officer for Africa and Australia, will temporarily lead sales and marketing in Southeast Asia.

Apfel is the second high-level overseas executive at GM to leave the US carmaker in the last few weeks.  Susan Docherty, Chevrolet and Cadillac sales chief in Europe, will leave the carmaker on September 30 after 27 years of service.

On June 25, 2013, GM appointed Alan Batey to serve as the new chief for global Chevrolet, which accounts for over 50% half of the carmaker’s sales around the world. GM has been marketing vehicles in Southeast Asia since before World War II, but remains a quite small player.

GM, however, as well as global carmakers, sees Southeast Asian markets including Indonesia as possible growth engines.  GM currently controls less than 1 percent of the market in Indonesia. GM chief executive Dan Akerson, however, remarked that the US carmaker could increase its current share to between 7 to 10 percent in the future.

Topics: gm

If you liked the article, share on:

Comments

Recommended

When Chevrolet came out with the 2018 Equinox last September, the facelifted model was offered in a diesel option for the first time, plus it weighed much less at 400...
by - July 23, 2017
If you are a huge fan of the hardcore GTS version, you probably know that the closest you could get to that model is the upgraded model of the M4...
by - July 23, 2017
Audi’s intention to bring out the Renn Sport Racing version of the Q5 was made clear when it unveiled the Audi SQ5 at the 2017 Detroit Motor Show early this...
by - July 22, 2017
Kia’s Sorento midsize sports utility vehicle is reaching its mid-cycle for the 2018 model year. Thus, its fans, enthusiasts and satisfied customers are expecting the Sorento to receive an update...
by - July 22, 2017
The Lotus Evora Sport 410 astonished the world after arriving as the more powerful and lighter edition of the already impressive Evora 400. Now, Lotus Cars is throwing in another...
by - July 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries