Maserati aims to have 120 US retailers by the end of 2014

Article by Christian A., on October 14, 2014

The chief executive of Maserati, Harald Wester, plans to have 20 more dealerships in the United States by end of 2014 to 120 retailers. It had 79 retailers at end of 2013. Wester told Automotive News at the Paris auto show that the US is the brand’s "most important market" to achieve its global sales goals.

The Italian luxury carmaker is aiming to hike its global sales almost fivefold from 15,400 in 2013 to 75,000 in 2018. He said the globally, Maserati had around 230 dealers in 2012, and now had around 355 retailers. To achieve the sales goal, the brand requires around 450 dealers globally by end of next year.

Wester told Automotive News that in the US, there are “some nice spots in the middle” where Maserati is not yet properly represented. In November, Maserati tapped the chief of Chrysler's dealer network, Peter Grady, as president and CEO of Maserati North America, giving him the job of adding Maserati stores in the US.

According to Wester, Maserati is on pace to sell around 35,000 sales cars around the world this year, and is expected to deliver 50,000 units globally in 2015. The carmaker will start offering the Levante full-sized SUV in 2016 as well as the Alfieri sports coupe and an Alfieri convertible in the next few years.

Maserati may also redesign or replace the GranTurismo sports coupe. Maserati does not intend to offer a model below its Ghibli sedan, which carries a starting price of $70,000 in the US.

Anything below the Ghibli has been left to its sister brands under Fiat Chrysler. Wester remarked that while there might be some overlaps in terms of positioning and range, “it will be small.”

If you liked the article, share on:

Comments

Recommended

Earlier in November at the 2017 SEMA Show in Vegas is when Hennessey unwrapped the Venom F5 to all of us. But it was actually first introduced as a concept...
by - November 22, 2017
Mercedes-Benz just made an announcement that the 2018 E Class Cabriolet has finally landed in the United States. If you had not known, the E Class will be positioned in...
by - November 22, 2017
After a somewhat successful fray into the automotive market in China, the resurrected German automobile brand Borgward is finally heading to Europe, bringing along with it the Borgward BX7 sports...
by - November 22, 2017
Automotive industry veteran Bob Lutz has once again spoken out against Tesla. Known as one of Tesla Motors’ greatest skeptics, Lutz had stated two years ago that the Silicon Valley...
by - November 22, 2017
Dubai is one of the few countries where expensive cars are the norm, many of which are specially modified as well. And this just in: Bentley has debuted the new...
by - November 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries