Heidi Klum and Kate Upton definitely have lovely curves, and Maserati’s products also have them. Those curves could all be seen in Sports Illustrated's 50th annual swimsuit issue. Maserati got a seven-page spread in the magazine, featuring Klum in various poses and outfits with the Quattroporte and Ghibli sedans. Klum also posed with the topless GranTurismo convertible.
"We've prepared a new lineup of Maserati cars with the glamorous Quattroporte, the four-door daily performer Ghibli and the sporty GranTurismo Convertible," Maserati chief executive Harald Wester said in a statement.
"This massive effort deserves the largest audience platforms to take notice." Maserati said that the ad "Beyond the Swimsuit" is made up of scenes intending to show Klum as not just a stunning star but also as a businesswoman.
The carmaker said in the a statement that the campaign strikes against the stereotypes of modeling by showing how many models went on to become more than just models, into being successful, powerful, driven women – “a Maserati-type woman."
The "Beyond the Swimsuit" ad was shot in Los Angeles by Italian photographer Francesco Carrozzini. It follows Maserati's 90-second commercial during the Super Bowl XLVIII, in which it introduced the Ghibli to a global audience. So far, the ad called "Strike" has been viewed by 11.5 million times on YouTube since it was broadcast.
Unwrapped at the 2013 Shanghai Motor Show and soon to be unleashed a few months after the launch of the new Quattroporte, the all-new Maserati Ghibli is hailing a new milestone at Maserati, as it marked the first time the carmaker is offering two four-door saloon models.
Compared to the Quattroporte flagship saloon, the new Maserati Ghibli is smaller, shorter and lighter and it is also less expensive, more economical and more dynamic. Powered by variations of twin turbo-charged, 3.0-liter V6 petrol engines, the new Ghibli offers a sportier performance than its larger sibling, the Quattroporte.
The most potent version of the sporty saloon – the Ghibli S – is offering a performance backed by 301 kW (410 hp) of max output. In this guise, the saloon could dash from zero to 62 mph in just 5.0 seconds and reach a top speed of 177 mph (285 km/h).
Interestingly, the Ghibli is Maserati’s first diesel-powered vehicle. Also available is a turbo-diesel V6 engine that delivers the refinement, driving enjoyment and acoustics that Maserati has been known for while consuming less than six liters of diesel per 100 km (over 47 mpg) as per NEDC combined cycle. Likewise, the diesel-powered Ghibli diesel is the first Maserati to feature Start-Stop technology.
The new Ghibli shares a good part of core architecture with the larger Quattroporte, including its chassis, suspension architecture and crash safety, as well as engines and LED headlights. However, the Ghibli is shorter by 291 mm and lighter by 50 kg than the flagship. Its wheelbase is also 173 mm shorter.