Maserati and Heidi Klum appear in Sports Illustrated’s swimsuit issue

Article by Anita Panait, on February 25, 2014

Heidi Klum and Kate Upton definitely have lovely curves, and Maserati’s products also have them. Those curves could all be seen in Sports Illustrated's 50th annual swimsuit issue. Maserati got a seven-page spread in the magazine, featuring Klum in various poses and outfits with the Quattroporte and Ghibli sedans. Klum also posed with the topless GranTurismo convertible.

"We've prepared a new lineup of Maserati cars with the glamorous Quattroporte, the four-door daily performer Ghibli and the sporty GranTurismo Convertible," Maserati chief executive Harald Wester said in a statement.

"This massive effort deserves the largest audience platforms to take notice." Maserati said that the ad "Beyond the Swimsuit" is made up of scenes intending to show Klum as not just a stunning star but also as a businesswoman.

The carmaker said in the a statement that the campaign strikes against the stereotypes of modeling by showing how many models went on to become more than just models, into being successful, powerful, driven women – “a Maserati-type woman."

The "Beyond the Swimsuit" ad was shot in Los Angeles by Italian photographer Francesco Carrozzini. It follows Maserati's 90-second commercial during the Super Bowl XLVIII, in which it introduced the Ghibli to a global audience. So far, the ad called "Strike" has been viewed by 11.5 million times on YouTube since it was broadcast.

If you liked the article, share on:

Topics: maserati

Comments

Recommended

Dubai is one of the few countries where expensive cars are the norm, many of which are specially modified as well. And this just in: Bentley has debuted the new...
by - November 21, 2017
The 2018 Jaguar XEL with its stretched-out wheelbase and longer doors is the newest addition to the growing list of premium sedans in China---joining the ranks of Mercedes-Benz C-Class L,...
by - November 21, 2017
Honda this week announced that its all-new 2018 Clarity Plug-in Hybrid will arrive at US dealerships with a starting price of $33,400 beginning on the first of December. Because the...
by - November 21, 2017
Lamborghini had been expected to refresh its entry-level model – the Lamborghini Huracan – in late 2018 or early 2019. But here is some good news for fans of the...
by - November 20, 2017
The Chevrolet Corvette will be turning 65 years old in 2018, and as part of the celebrations, the brand is introducing a special edition C7 – the Chevrolet Corvette Carbon...
by - November 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries