Maserati CEO sees brand meeting sales targets over the next four years

Article by Christian A., on June 23, 2014

Given its current sales pace, Maserati would be able to achieve targets set for the brand over the next four years, chief executive Harald Wester said. He confirmed Maserati’s sales targets of 50,000 in 2015 and 75,000 in 2018. The carmaker sold 15,400 cars around the world in 2013.

Luca Cordero di Montezemolo, chairman of sister brand Ferrari, remarked that Maserati’s plan is ambitious but realistic, adding the targets are needed transform Maserati into a true rival against German carmakers.

Wester said that the brand would be able to surpass the total sales in entire 2013 in the first six months of 2013. Speaking at exhibition launch to celebrate the brand's centenary, Wester said that sales are surging not because the market is growing, but “because clients choose our vehicles."

The revival of the Maserati brand and the relaunch of the Alfa Romeo marque are vital to Fiat Chrysler Automobile's goal of returning to profitability in Europe, which has just started to recover from a six-year sales slump.

According to Wester, while the United States is still Maserati's biggest market, China was the best market for its Quattroporte. He added that the European and Italians were also "starting to give [them] satisfaction."

Wester disclosed at the event that Maserati will roll out its Levante SUV in late 2015 or in 2016, boosting a lineup that already includes the GranTurismo, the Quattroporte and the compact, lower-priced Ghibli.

Maserati will then roll out the Alfieri two-seater that will also be offered in a cabriolet version. According to Wester, Maserati has no plans to build more manufacturing sites for Maserati, but would press for increasing utilization rates at existing facilities.

Maserati’s flagship Quattroporte is bigger, lighter in weight, more lavish, and more practical than the world-acclaimed vehicle it replaces. With a top speed of 307kmph (191 mph), it is also as quick as most two-doored supercars.

The sixth generation of the Maserati Quattroporte is a forward leap not only with the fact that it sets the ultra-modern tone for Maserati's future onslaught of new models, but it also stays true to Maserati's long heritage of luxury sports saloons.

The commanding engine and the roomy cabin that is the centre of the Quattroporte's design is led by a lengthy, strong nose and a recessed Trident grille that provide a distinct connection to the outgoing Quattroporte and GranTurismo.

Yet, with all its new innovations, the all-new Quattroporte remains faithful to Maserati's heritage. Its V8 twin turbo means it is not just the fastest four-door Maserati ever, but that it is also the most forceful and the most fuel effective.

The family of direct-injection engines will include a 3.8-litre V8 and a 3.0-litre V6, both are new, twin turbo charged, Maserati Powertrain designed, and built by Ferrari at Maranello.

The 3.8-litre V8 creates a new Maserati performance benchmark, reaching 100kmph in a mere 4.7 seconds and a top speed of 307kmph (191 mph). It is 20kmph faster than the Quattroporte Sport GT S and creates up to 200 Nm more torque. The V6 twin turbo does not forego performance either, achieving 285kmph (177 mph).

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Topics: maserati, ceo, sales

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