Maserati, Ermenegildo Zegna team up to offer special edition Quattroporte

Article by Christian A., on April 19, 2013

A three-year deal has recently been entered between Fiat CEO Sergio Marchionne and Ermenegildo Zegna Group CEO Gildo Zegna. This long-term deal brings together two companies that are both known for offering excellent Italian design and manufacturing globally. The first project that they’ll be working on is a Limited Edition of the new Maserati Quattroporte by Ermenegildo Zegna – to commemorate the Maserati Centennial in 2014.

The Maserati flagship takes inspiration from the collections of a foremost fashion Group in men’s global luxury. This new reinterpretation will be personalized with new colours, materials and trims.

Specifically, the famous Lanificio Zegna wool mill in Trivero, Italy, will produce the fabrics. In addition, buyers of any of the Maserati models in 2015 can choose from an entire lineup of new optional trims by Zegna.

In 2016, Maserati will make use of the Zegna Group’s extensive experience in ‘custom-made’ fashion clothes and will take on new tailor-made solutions with new colors and trims that are exclusively available.

Only 100 units of the Maserati Quattroporte Limited Edition by Ermenegildo Zegna will be built. It also comes with a one-of-a-kind set of accessories by Zegna, specially designed for every Maserati.

We expect to see the first prototype to be launched at one of the upcoming International Auto Shows. There will be a communication campaign and a succession of major international events to support the launch of the Quattroporte Limited Edition. Under the partnership, there will be special initiatives given to the brands’ top customers.

Compared to the flagship model it is replacing, the new sixth-generation Maserati Quattroporte is larger and lighter as well as more luxurious and more practical. Moreover, the new Maserati Quattroporte is as speedy as most two-door supercars, thanks to its max speed of 307 km/h (191 mph).

While the latest generation of the Maserati Quattroporte is laden with an array of advanced technologies, it is still as faithful to the brand’s tradition in creating luxury sports saloons. For instance, the dynamic engine and the large cabin of the new Quattroporte as well as its concave Trident grille and long, powerful nose serves as a connection to fifth generation of the Quattroporte and the GranTurismo.

New Quattroporte remains faithful to the roots of the brand – by setting out to become the fastest, most powerful and most efficient four-door car from Maserati. Its core is served by either of the two direct-injection twin turbo charged engines -- a 3.8-liter V8 engine and a 3.0-liter V6 mill -- both designed by Maserati Powertrain and built by Ferrari at Maranello.

The more powerful of these two engines is the 3.8-liter V8 unit, which allows the new Maserati Quattroporte to accelerate from zero to 100 km/h in just 4.7 seconds and reach a top speed of 307 km/h (191 mph). In this configuration, the V8-powered sixth-gen Maserati Quattroporte is around 20 km/h faster – boasting of 200 Nm more torque than the Sport GT S version of the current model. The V6-powered Maserati Quattroporte is capable of reaching a top speed of 285 km/h (177 mph).

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