Maserati gets 22,500 new-car orders in the first 9 months of 2013

Article by Anita Panait, on October 17, 2013

Maserati has received around 22,500 orders for new cars in the first nine months of 2013. The carmaker had booked 17,000 orders at the end of July, and 20,304 at the end of August. According to Maserati, leading the charge was its new EUR110,000 ($150,000) Quattroporte sedan, with around 9,900 orders.

Following the Quattroporte is the Maserati Ghibli sedan, which booked around 7,900 orders. The Gran Turismo and Gran Cabrio models, meanwhile, booked around 5,000 orders. Maserati’s sales record for new models is 9,000 cars, set in 2008.

The carmaker sold 6,300 units in 2012. Maserati has said it targets to sell 50,000 cars in 2015. Maserati chief executive Harald Wester remarked that their investment in new models “is starting to pay off.” Maserati’s parent Fiat Group earmarked EUR 1.5 billion for the brand from 2011 to 2014.

Fiat has made it a goal to sell more Maseratis in order to help its bid to return to profit in 2016 in Europe, where it posted EUR700 million ($928 million) in losses in 2012. Wester remarked in September that he is banking on the new Levante SUV to sell around 20,000 to 25,000 units annually when it arrives in 2015.

In 1963, a four-door wonder named Quattroporte was introduced by Maserati and it forever changed the landscape of the sports saloon segment.

Maserati has always been known for its expertise in making both speed and luxury mesh seamlessly to form a sports saloon that is both affluent and at the top when comes to performance. The Quattroporte best represents the quintessential Maserati. Marco Tencone, Head of Maserati Centro Stile, explains that the Quattroporte remains true to the core design principles of Maserati in terms of Italian elegance, proportional harmony, and dynamic lines. All these can be seen in how the Quattroporte has kept its design clear and simple with a predominantly long and impressive nose with short overhang, but retains its brute force with its powerful engine.

Maserati Quattroporte has a sleek large cabin that has frameless doors and a three-window treatment. Maserati has gone to great lengths to remain faithful to the signature and distinct Quattroporte design language characterized by a strong triangular C pillar which carries the Maserati logo, front wings which carry the three small outlets, and the front which has the air intake contour.

The subtle tweaks here and there are all geared towards preparing the Maserati Quattroporte for its place in the future of the automotive industry. The enhancements have not been limited merely to the form and body design as Maserati has also made the Quattroporte faster and more fuel efficient by delivering a 12% drag improvement and 24% lift reduction.

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