Maserati has received around 22,500 orders for new cars in the first nine months of 2013. The carmaker had booked 17,000 orders at the end of July, and 20,304 at the end of August. According to Maserati, leading the charge was its new EUR110,000 ($150,000) Quattroporte sedan, with around 9,900 orders.
Following the Quattroporte is the Maserati Ghibli sedan, which booked around 7,900 orders. The Gran Turismo and Gran Cabrio models, meanwhile, booked around 5,000 orders. Maserati’s sales record for new models is 9,000 cars, set in 2008.
The carmaker sold 6,300 units in 2012. Maserati has said it targets to sell 50,000 cars in 2015. Maserati chief executive Harald Wester remarked that their investment in new models “is starting to pay off.” Maserati’s parent Fiat Group earmarked EUR 1.5 billion for the brand from 2011 to 2014.
Fiat has made it a goal to sell more Maseratis in order to help its bid to return to profit in 2016 in Europe, where it posted EUR700 million ($928 million) in losses in 2012. Wester remarked in September that he is banking on the new Levante SUV to sell around 20,000 to 25,000 units annually when it arrives in 2015.