Maserati is about to unveil its new saloon that plays a major part in boosting sales eight-fold to 50,000 units by 2015. This saloon is likely to go up against the new BMW M5. This new saloon is named Ghibli. It is slated to be revealed this April at the Shanghai Motor Show before it starts selling at the end of 2013.
But even if there are delays in development, it’s not likely to be unveiled at the Frankfurt show. The new Quattroporte and existing GranTurismo and GranCabrio models in Maserati’s lineup will be joined by the Ghibli.
Next year, Levante SUV (a potential top-seller in the future) will arrive. It’s possible that in 2015, it will get a new lightweight, high-performance sports car that’s based on the Alfa Romeo 4C. Maserati is hopeful that these launches will help accomplish its sales target of 50,000 units.
This target is much higher than the 6288 units sold in 2012. This enabled it to turn into a major player with a much wider lineup in the luxury performance market.
The Ghibli is meant to go up against the M5, Porsche Panamera and Jaguar XFR. It will be available with twin-turbo V6 and V8 petrol engines as well as with Maserati’s first-ever diesel powerplant. With this twin-turbo V6 oil-burner, the company gets the chance to compete with the high-performance diesel versions of the 5 series, Panamera and Audi A6.
Ghibli comes with rear-wheel drive as standard; however, all-wheel drive will be offered as an option. This car was developed together with the new, bigger Quattroporte saloon, which Autocar tested last month. Maserati designed these two models in-house with the guidance of highly acclaimed design consultant Lorenzo Ramaciotti, who’s responsible for a series of applauded Ferraris, instead of being outsourced to an external styling house.
New Ghibli indicates a change in Maserati's heritage. Debuting at the 2013 Shanghai Motor Show and coming just a few months following the new Quattroporte, the Ghibli provides Maserati with its first ever two four-door saloon range.
Maserati Ghibli is slighter, lower, lighter, livelier, and more affordable than the flagship Quattroporte, providing a foundation for Maserati's strategy of building 50,000 cars each year by 2015.
Its gasoline range performs excellently, judging both power outputs of the two turbo-charged, 3.0-litre V6 engines.
The Ghibli focuses more on a sporty concept than the bigger Quattroporte and the more powerful Ghibli S has 301 kW (410 hp) power, can reach 62mph in 5.0 seconds, and can attain a 177mph (285km/h) top speed.
Maserati’s Ghibli is also the first in its history to get diesel power, with a turbo-diesel V6 creating all the refined driving enjoyment of a Maserati, all the while providing fuel use of over 47mpg (below 6 l/100km) on the NEDC combined cycle. The Ghibli diesel also will be the first Maserati available using Start-Stop technology.
Much of the core structure, such as collision safety, chassis, suspension, engines, and LED headlights, is shared with the bigger Quattroporte, but it is lighter by 50 kg and shorter by 173 mm in the wheel base and by 291 mm overall.