Maserati hopes to boost US sales with the new Quattroporte sedan

Article by Christian A., on January 11, 2013

Fiat SpA will introduce a newly redesigned Maserati Quattroporte sedan at the upcoming Detroit Auto Show. This vehicle is expected to make the zero to 60mph sprint in less than 5 seconds. Fiat, the parent of now-profitable Chrysler, said that this vehicle is "Imported from Italy." The Quattroporte is comparable to the Chrysler sedan that Eminem had famously campaigned for.

The revival of Chrysler had benefited factory workers in the U.S. but this year, it will be the turn of the workers at Fiat’s Italian factories. Fiat is relying on the Turin-built Maseratis to widen the brand’s U.S. market share.

To achieve bigger volumes, Maserati has to entice consumers away from German and British luxury automakers. This presents quite a challenge since the brand hasn’t been heard about much in the past few years.

Maserati hopes to boost its annual sales from around 5,000 cars currently to 50,000 in 2015. It’s hoping that it will reap success with the release of a smaller, more affordable "entry-level" Ghibli model later this year and the Levante SUV that’s slated to arrive in 2014.

The redesigned Quattroporte will begin to arrive next month at European dealerships. It will get to U.S. shores in June. The U.S. pricing for the Quattroporte hasn’t been unveiled yet.

Its price in Europe ranges from 100,000 to 150,000 euros (or $132,100 to $198,200). The original Quattroporte was launched in Italy in 1963. UBS analyst Philippe Houchois said that the new Quattroporte sedan will not only be competing against the popular BMW and Audi models.

Maserati would also have to find a winning marketing and distribution strategy to increase its sales from its current 5,000 units to its 2015 target of 50,000. Fiat said that it aims to increase its number of dealerships around the world from 250 at the end of 2012 to 425 by 2015.

Unlike the generation it is replacing, the new Maserati Quattroporte is both lighter and larger. Further, it offers more in terms of practicality and luxury. This will be the sixth-generation of this model and it is able to take a big step forward for a number of reasons. For instance, it sets the high-technology theme that customers should expect from the models the brand will release henceforth.

However, it continues to be loyal to the tradition of the brand when it comes to sports luxury saloons. Powering it will be a direct-injection engine range which will include the 3.0-liter V6 engine and the 3.8-liter V8 engine. Both of these engines are new and twin-turbo charged. The engines were designed by none other than Maserati Powertrain with the assembly itself done by Ferrari at Maranello.

Using the 3.-liter V8 engine, the Quattroporte is able to set new standards when it comes to performance with acceleration from 0 to 100 km/h possible in 4.7 seconds. Maximum speed meanwhile has been measured to be 307 km/h (191 mph), comparable with many of the two-door supercars. Compared to the Quattroporte Sport GT S, this latest offering is faster by 20 km/h.

Torque is also better as the new Quattroporte top torque is greater by as much as 200 Nm. The V6 engine reveals top performance as well with top speed of 285 km/h (177 mph). Back to the V8 engine, it not only allows the Quattroporte to be the fastest four-door Maserati but one that is truly powerful and incredibly fuel efficient. The design of the Quattroporte is focused on having a large cabin and fitting a powerful engine. This design is then dominated by the powerful and long nose plus the concave Trident grille.

Through these features, it is easy to see how the new model is related to the GranTurismo and the outgoing Quattroporte. Yet despite the wide range of new technologies fitted to the Quattroporte, it continues to be true to its roots.

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