Maserati might build the Alfieri coupe as global sales almost tripled in 2013

Article by Christian A., on April 24, 2014

Maserati might hike output as well as include the Alfieri sports car to its product lineup after advance sales at the marque nearly tripled over the figure in 2013, people privy with the matter told Bloomberg News. Maserati chief executive Harald Wester told Bloomberg in an interview that the brand is receiving 3,500 orders monthly, which would amount to 42,000 unit sales this year.

Maserati sold 15,400 vehicles in 2013. Maserati posted a 331-percent surge in sales in the United States in the first quarter of 2014 to 2,368 units. Fiat CEO Sergio Marchionne is due to unveil next month a new business plan for Fiat Chrysler Automobiles, which may entail a commitment to proceed with a high-end sports car based on the Alferi Concept unveiled at the Geneva Auto Show in March, sources said.

Automotive News Europe reported in March that Maserati could start output of the Alfieri sports coupe within two years, after the rollout of the Levante SUV in 2015. Maserati aims the Alfieri to rival the Porsche 911 Turbo and the Jaguar F-Type. According to sources, Fiat mulls adding a third shift at Maserati’s Grugliasco site after around 50 workers spent some nights putting finishing touches on Maserati Ghibli and Quattroporte.

They added that workers at the site have been putting in extra weekend hours to cater to growing demand. The site builds about 140 cars a day. Maserati might earn enough this year to offset losses at Fiat’s volume operations in Europe.

According to Bloomberg calculations based on company presentations, Maserati may post a 48-percent surge in trading profit this year to at least EUR254 million ($350 million). The division more than doubled its revenues in 2013 to EUR1.66 billion and tripled its trading profit -- earnings before interest, taxes and one-time items -- tripled to EUR171 million.

Maserati is targeting to hike revenue by 53 percent, with trading profit aimed at a "double digit" percentage of sales, according to Fiat presentations. That would amount to at least EUR254 million in trading profit for 2014.

Desire turns the Alfieri into a reality. It was imagined, styled, and created in a method meant to achieve 100% realism.

Alfieri is a pivotal moment between a century of glorious history and the future that is opening before the company. Although it may not go into production within the next couple of years, something very similar may be produced before then.

The process of development started this past summer when the design team faced the task of starting from scratch to imagine a concept vehicle for the Maserati centenary. Among the numerous ideas, the drawings that would lead to the Alfieri in its current iteration came forward.

Among the most mesmerising cars ever, the Maserati A6 GCS-53 that Pininfarina designed in 1954 was a major inspiration source for the design team. Much more than just a rare race vehicle for gentlemen, the A6 GCS-53 was a design masterpiece. It also was the last vehicle at that time that had a Carrozzeria Pinin Farina design on a Maserati model before resurging in the first ten years of the 21st century with the Quattroporte and the GranTurismo.

The A6 GCS-53 was an icon of automotive engineering and just awe-inspiring for its dimensions and design touches: a small cabin situated almost over the rear axle, an apparently endless hood, and elongated, sinewy wings that stretch almost to the rear wheels.

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