Maserati might hike output as well as include the Alfieri sports car to its product lineup after advance sales at the marque nearly tripled over the figure in 2013, people privy with the matter told Bloomberg News. Maserati chief executive Harald Wester told Bloomberg in an interview that the brand is receiving 3,500 orders monthly, which would amount to 42,000 unit sales this year.
Maserati sold 15,400 vehicles in 2013. Maserati posted a 331-percent surge in sales in the United States in the first quarter of 2014 to 2,368 units. Fiat CEO Sergio Marchionne is due to unveil next month a new business plan for Fiat Chrysler Automobiles, which may entail a commitment to proceed with a high-end sports car based on the Alferi Concept unveiled at the Geneva Auto Show in March, sources said.
Automotive News Europe reported in March that Maserati could start output of the Alfieri sports coupe within two years, after the rollout of the Levante SUV in 2015. Maserati aims the Alfieri to rival the Porsche 911 Turbo and the Jaguar F-Type. According to sources, Fiat mulls adding a third shift at Maserati’s Grugliasco site after around 50 workers spent some nights putting finishing touches on Maserati Ghibli and Quattroporte.
They added that workers at the site have been putting in extra weekend hours to cater to growing demand. The site builds about 140 cars a day. Maserati might earn enough this year to offset losses at Fiat’s volume operations in Europe.
According to Bloomberg calculations based on company presentations, Maserati may post a 48-percent surge in trading profit this year to at least EUR254 million ($350 million). The division more than doubled its revenues in 2013 to EUR1.66 billion and tripled its trading profit -- earnings before interest, taxes and one-time items -- tripled to EUR171 million.
Maserati is targeting to hike revenue by 53 percent, with trading profit aimed at a "double digit" percentage of sales, according to Fiat presentations. That would amount to at least EUR254 million in trading profit for 2014.