Maserati received 17,000 orders in January-July 2013 thanks to new models

Article by Anita Panait, on August 30, 2013

The Maserati brand received around 17,000 orders around the world in the first seven months of 2013 -- nearly triple the number of vehicles it sold in 2012 – thanks to introduction of new models. According to Maserati brand chief executive Harald Wester, their best-selling offering in the period was the Quattroporte sedan, which has a price of around EUR110,000 ($147,300). Fiat plans for Maserati to sell more units in order to succeed in its latest strategy to return to profit in 2016 in Europe.

Wester remarked that while United States is still Maserati’s largest market globally, China has become a leading market for certain models such as the Quattroporte. Maserati made a EUR1.2-billion investment in new models to boost sales.

Maserati rolled out the Quattroporte in January 2013. The entry-level Ghibli sedan, which carries a starting price of EUR66,000, also helped Maserati post strong orders in the first seven months of 2013. Maserati will roll out the Ghibli in September.

Maserati is targeting to hike its sales from 6,288 cars in 2012 to 50,000 in 2015, boosted by the Ghibli and by the up and coming Levante sports utility vehicle.

Fiat-Chrysler chief executive Sergio Marchionne plans to sell more Maseratis and other high-end brands in expanding markets like the United States to trim its losses and avert job cuts as vehicle sales in Europe is still expected to drop this year.

According to the most recent set of official figures from June 17, 2013, Maserati received 14,159 orders worldwide, 7,922 of which were for the Quattroporte and 2,249 were for the Ghibli. This means that the brand received around 3,000 orders from June 18 to end of July.

When Maserati first released the 1963 Quattroporte, it became the first four-door automobile to showcase speed combined with luxury. Because of this, the brand became known as the leading designer when it comes to sports saloon. At the heart of this vehicle’s design is a large cabin and a powerful engine. The design itself is led by the impressive and long nose having a short overhang.

Marco Tencone, the Maserati Centro Stile Head, says that in designing the Quattroporte, what served as inspiration was the core styling philosophy of the brand which is a good mix of dynamic lines, proportions, and Italian elegance. He adds that each new model that comes out is a step to the future. Give that the brand has a strong heritage, he explains, it was important to be able to highlight the most unique features as a signature.

These include the triangular C-pillar which has the logo, three small outlets located on the front wings, and the air intake’s curve on the front section. Tencone continues by saying that for the new models, the brand made sure to keep the design not only simple but even clearer.

In particular, he shares, the character line flows to the side of the body resulting in the rear wing having a strong volume as well as a look that is clearly muscular. He goes on by saying that the cabin is sleek and there are the frameless doors and the three-window treatment.

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