Maserati shows its 5-year business plan, Alfieri gets green light for production

Article by Christian A., on May 6, 2014

If the production version of the Alfieri Concept was just a rumor, today it became official as Maserati has just announced its 5-year business plan. If the Alfieri Coupe will arrive in 2016, the Maserati Alfieri Cabrio will make its debut in 2017, while the new Granturismo will be introduced in 2018.

The RWD versions of the Maserati Alfieri Coupe and Cabrio models will be powered by a V6 engine rated at 410 hp, but a more powerful V8 engine rated at 450 hp or 520 hp will be available on AWD versions of the models.

In 2015, Maserati will finally introduce its Levante SUV, which will receive a V6 petrol engine that generates 350 hp, as well as a more powerful version that delivers 425 hp, A V8-powered Levante will get more than 560 hp. Still, Maserati will be offer with diesel engines that will deliver 250 hp, 275 hp and 340 hp.

All the versions of the Maserati Levante will be AWD. The new Maserati Granturismo will be powered by a V8 engine delivering over 560 hp. By 2018, Maserati aims to hit a global sales target of 75,000 cars which is quite impressive as the Italian brand only managed to sell 15,400 units in 2013.

Maserati CEO Harald Wester said that by 2018, Maserati will have a revenue of 6 billion euros. Back in 2013, Maserati had a revenue of 1.7 billion euros.

When the Alfieri was first unveiled, it was the perfect moment to restore the direction of the Maserati when it comes to design as well as production. During the reveal of the Ghibli and the Quattroporte, there was the feeling that the brand would start to focus on premium sporty four-door saloons. Through the Alfieri concept however, Maserati is reminding everyone that the brand has an exceptional racing tradition along with a rather distinct heritage in exotic GT models.

Those who are familiar with the true essence of the brand know that this concept car is a good example. The style is truly Italian and sleek at the same time. Combining it with the 2+2 configuration brings to mind many models before it, particularly the 1957 3500 GT, the 1959 5000 GT. and even the 1969 Indy. More than ever, it confirms the racing DNA of Maserati. Unlike the Gran Turismo, the quality of the Alfieri is more athletic.

The proportions meanwhile could well serve to be the model of the future Gran Sport and even provides a clue to what the brand plans, in terms of style, for the future. Ramaciotti shares that the brand has never changed and that a Maserati will always be a Maserati. Maserati disclosed that when it unveiled this 2+2 concept car during the 2014 Geneva Motor Show, it was also to celebrate the centenary of the brand.

While the Alfieri is truly an exciting model, it is a prototype that is 100% functional and realistic. That alone speaks volumes when it comes to the design language of Maserati models in the future. It can even act as an opening to the Trident Marque’s future. The Alfieri name given to this new concept is based on the most prominent of the Maserati brothers.

This is the same engineering genius who was the founder of the “Officine Alfieri Maserati,” established 100 years ago in Bologna. Developed at the Maserati Centro Stile in Turin, the Alfieri is a result of the work done by a group of young and talented designers. The group was led by Marco Tencone and was overseen by none other than Lorenzo Ramaciotti.

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