Maserati to introduce three new models to boost annual production to 50,000 cars by 2015

Article by Christian A., on April 15, 2012

Even Maserati has embraced the trend throughout the industry for luxury SUVs and now aims to produce ten times more vehicles by 2015. Fiat’s luxury sports car brand will be expanding its range to include an SUV and a new high-end sedan targeted at U.S. consumers. Maserati's plan to offer cars in higher volumes comes with Fiat's purchase of a majority stake in Chrysler.

Last Thursday, the company said that it hopes to sell 50,000 cars annually by 2015. At Maserati’s plant near Bologna in 2010, it had built just 5,675 cars. By 2014, Maserati expects the number of its dealers to double, according to marketing director Massimo Farao.

He said that U.S. is its main market while China is also a target. Maserati is expanding its product lineup in the U.S. to rival that of Mercedes. Apparently, Maserati aims to expand to markets bigger than its niche segment and to step away from its handcrafted origins.

A Jeep platform is what will be used on the new Maserati SUV, which will be produced in Detroit at the Jefferson North assembly plant alongside the Jeep Grand Cherokee.

The new high-end sedan will go up against the Mercedes E class, BMW 5 series and Audi A6 and is believed to be built on a Chrysler platform. Since Maserati's small factory in Modena can’t be expanded any further, a portion of its future output will be moved to the ex-Bertone plant in Turin that Fiat acquired just two years ago. Maserati clarified that its Modena headquarters will still be where design, marketing and distribution activities for all its products will be located. [source: Autonews]

If you liked the article, share on:

Topics: maserati, sports car

Comments

Recommended

November 17 is considered a very special day for Tesla, as this is the day that they revealed the highly anticipated Tesla Semi. But Elon Musk did not think the...
by - November 17, 2017
More details have emerged about the new sixth generation of the BMW M3 just as the German premium practically announced the end of the current-gen 3 Series with the unveiling...
by - November 17, 2017
All is set for Volkswagen’s plans to enter the electric vehicle game, as prompted by the so-called Dieselgate scandal. In fact, the German carmaker has already made a commitment to...
by - November 17, 2017
As BMW has already revealed, the next generation of the BMW M5 (F90) is a four-wheel drive high-performance sedan with overwhelming power output and torque at its disposal. However, it...
by - November 17, 2017
McLaren unveiled a one-off Gold - on - Black 720S at the 2017 Dubai Motor Show which will be on display throughout the entire stretch of this week’s event. The...
by - November 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries