Maserati will expand its lineup further in 2013 with a small sedan to boost its sales

Article by Christian A., on August 29, 2010

In 2013, Maserati's lineup will be expanded further with the addition of a sedan that's smaller than its Quattroporte flagship. It can be recalled that earlier this year, Maserati had introduced its first four-seat convertible. Maserati is relying on the new model to achieve its aim of hitting sales of 10,000 vehicles a year globally, the volume it requires to have consistent profits.

In 2009, sales of Maserati fell by 43% to 4,911. Profits also dropped by 85% to 11 million euros ($13.8 million) last year. With regards to a mid-sized sedan, Maserati said that it will add a sedan smaller than the Quattroporte in early 2013.

Initially, the car was planned to be an Alfa Romeo but it was switched to Maserati since the brand could demand a higher price and already has global distribution. Fiat S.p.A. is the owner of Alfa Romeo and Maserati. The new model is expected to be a scaled-down variant of the next Quattroporte and will maintain a front longitudinal engine and rear drive.

Another option is the all-wheel drive. Maserati revealed that the car will be priced from $60,000 to $75,000. Maserati plans a freshening in 2011 for its GranTurismo four-seat coupe. It was in April that the GranCabrio, Maserati's first true four-seat convertible, arrived.

This vehicle is priced at $140,200, including a $2,100 gas-guzzler tax and $1,800 in shipping and dealer preparation charges. Maserati said that about half of the model's global sales will originate from the US. Maserati has no significant changes planned through 2012. At the end of 2011, Maserati will launch a redesigned Quattroporte sedan, with US sales starting in spring 2012.

Last June, Maserati CEO Harald Wester said that the brand would add awd and stop-start technology to its next-generation Quattroporte. The carmaker seeks to cut fuel consumption by 25% in the redesigned car.

Maserati expects more fuel savers to arrive, including a V-6 (which has not been offered previously), a more fuel-efficient V-8, and ZF Group's eight-speed automatic transmission, which is already offered in the BMW 7 series and Audi A8.

If you liked the article, share on:

Comments

Recommended

We’re willing to bet that the Bentley Bentayga is not the first thing that comes to mind for most people who are into off-roading and outdoor activities. It just doesn’t...
by - November 23, 2017
The other day, it was confirmed that Volvo will finally bring the XC40 to US soil, where it will first make an appearance at the 2017 Los Angeles Auto Show....
by - November 23, 2017
There is no question that the new BMW M5 (F90) high performance sports sedan is more powerful, faster and more enticing than the previous model. But for interested customers in...
by - November 23, 2017
Following the Tesla Roadster’s electrifying revelation on Thursday, Musk’s highly ambitious goals have skyrocketed when he tweeted about his future plans for the new sports car. Well, kind of. The...
by - November 23, 2017
Earlier in November at the 2017 SEMA Show in Vegas is when Hennessey unwrapped the Venom F5 to all of us. But it was actually first introduced as a concept...
by - November 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries