Ferrari already announced that it will limit the number of cars it produces in order to keep the brand’s exclusivity. As a result, the Italian company posted an 8 percent rise in operating profit in 2013, despite a 5 percent fall in deliveries. Today we found out that another brand owned by Fiat is going to limit the number of vehicles it produces.
This time we are talking about Maserati, which will produce no more than 75,000 vehicles globally a year as it wants to retain its exclusivity. These words came from Umberto Maria Cini a.k.a. head of general overseas markets at Maserati.
Despite the fact that it managed to sell only 15,400 cars last year, Maserati aims to sell 50,000 vehicles next year and reach 75,000 units sold by 2018.
The Italian brand aims to hit that target thanks to new models such as the Levante SUV, which will arrive next year as well as Alfieri Coupe and Cabriolet, which will make their debut in 2016 and 2017.
Still, Maserati will introduce a new model in 2018, which means it will have a vehicle for almost all the popular segments on the market. By 2018, Maserati will have a revenue of 6 billion euros, an important step comparing it with the 2013 revenue of 1.7 billion.