Maserati will not build more than 75,000 vehicles per year, retain its exclusivity

Article by Christian A., on July 17, 2014

Ferrari already announced that it will limit the number of cars it produces in order to keep the brand’s exclusivity. As a result, the Italian company posted an 8 percent rise in operating profit in 2013, despite a 5 percent fall in deliveries. Today we found out that another brand owned by Fiat is going to limit the number of vehicles it produces.

This time we are talking about Maserati, which will produce no more than 75,000 vehicles globally a year as it wants to retain its exclusivity. These words came from Umberto Maria Cini a.k.a. head of general overseas markets at Maserati.

Despite the fact that it managed to sell only 15,400 cars last year, Maserati aims to sell 50,000 vehicles next year and reach 75,000 units sold by 2018.

The Italian brand aims to hit that target thanks to new models such as the Levante SUV, which will arrive next year as well as Alfieri Coupe and Cabriolet, which will make their debut in 2016 and 2017.

Still, Maserati will introduce a new model in 2018, which means it will have a vehicle for almost all the popular segments on the market. By 2018, Maserati will have a revenue of 6 billion euros, an important step comparing it with the 2013 revenue of 1.7 billion.

Compared to the world-renowned vehicle it is replacing, the sixth generation of the Maserati Quattroporte new flagship is larger and lighter as well as more luxurious and more practical. It is also as speedy as most two-door supercars, as it could go as fast as 307 km/h (191 mph).

Maserati made sure that the new Quattroporte represents a leap forward in terms of technology as it sets the trend for the brand’s up-and-coming models, while staying true to Maserati's tradition in creating luxury sports saloons.

The new Maserati Quattroporte boasts of having a large cabin and a powerful engine as well as a long, dynamic nose and a concave Trident grille, thereby connecting this new model with the outgoing Quattroporte and the GranTurismo.

Despite boasting of new technologies, the new Quattroporte stays faithful to Maserati's roots. Thanks to its twin turbo V8 engine, the new Quattroporte has become the most powerful, most fuel efficient and the fastest four-door Maserati so far.

Customers could choose from two direct-injection twin-turbocharged engines: a 3.8-liter V8 and a 3.0-liter V6. Both engines were designed by Maserati Powertrain and assembled by Ferrari at Maranello. The 3.8-liter V8 engine allows the new Quattroporte to set a new performance benchmark for Maserati. With this engine, the Quattroporte could sprint from standstill to 100 km/h in just 4.7 seconds and reach a top speed of 307 km/h (191 mph).

Aside from being able to deliver up to 200 Nm more torque than the Maserati Quattroporte Sport GT S, the V8-powered Quattroporte is also around 20 km/h faster. While less powerful than the V8-powered Quattroporte, the V6 version could still go as fast as 285 km/h (177 mph).

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Topics: maserati, production

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