Matthew McConaughey is newest endorser at Lincoln

Article by Christian A., on August 26, 2014

Lincoln has inked a multi-year endorsement agreement with Matthew McConaughey. The deal will commence next month with a series of commercial spots promoting the 2015 Lincoln MKC compact luxury crossover. According to Lincoln, McConaughey will have his appearance in TV and digital spots by Danish film director Nicolas Winding Refn.

The spots will feature a plot in which McConaughey invites viewers to experience the compact luxury crossover through “unscripted moments in the commercial.” McConaughey remarked that when Lincoln approached him with the idea and the campaign, he liked “what the message was about.”

He said that ‘Authentic’ was the word that kept coming out. While the luxury carmaker said it would unveil the spots until September, the brand offered some clues by releasing a video clip of McConaughey talking about his passion for driving and his respect for Lincoln and its heritage. “I like the history and that it’s American-made,” McConaughey said the in clip.

The video features shots of the landscape of McConaughey’s native Texas. Matt VanDyke, director of global Lincoln, said in a statement that McConaughey is a natural fit with Lincoln and where it is going as a brand. He added that wit MKC coming in a hot, competitive crossover segment, now represents the perfect opportunity to share with a larger audience what Lincoln can offer – something that McConaughey could help the brand tell.

“Matthew is a natural fit with Lincoln and where we are going as a brand,” said Matt VanDyke, director, global Lincoln. “The transformation of Lincoln is well underway. With the MKC coming to market in a hot, competitive segment, now is the perfect opportunity to share to a wider audience what our brand offers. Matthew is the ideal personality to help us tell this story, and it is only the beginning of what we trust will be a fantastic relationship.”

Topics: lincoln, advertising

If you liked the article, share on:

Comments

Recommended

The Porsche Panamera sporty sedan offers a dynamic drive and comfortable ride, with the capability to accommodate up to four occupants. While the Porsche Panamera is a healthy proposition for...
by - September 26, 2017
A lot of people have been wondering what is that on the Genesis G70’s grille. One really would not notice such a thing from afar, but if you get up...
by - September 26, 2017
Everybody’s favourite long roof from Porsche has now been given the hybrid treatment and is now dubbed the 2018 Panamera Turbo S E-Hybrid Sport Turismo. It had recently been given...
by - September 26, 2017
A lot of gearheads we know enjoy tweaking their cars to make them look and perform like the dream car they cannot afford. There is nothing wrong with that though....
by - September 25, 2017
Potential customers in Hamburg, Germany who want to a good look at one of Bugatti’s prized offerings could now do so at the French super sports car brand’s latest showroom...
by - September 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries