Maybach will return to the market as a top-end version of Mercedes S-Class

Article by Christian A., on January 13, 2014

As you may know already, Daimler decided to cease Maybach production back in 2012 but it appears that the German manufacturer is still planning to use the brand name. According to Automotive News, the Maybach brand name will be used for a top-end, long-wheelbase version of the S-Class flagship sedan.

The new Mercedes-Benz Maybach could debut later this year in the United States, according to company sources. As expected, it will take on cars such as the Bentley Mulsanne and the Rolls-Royce Phantom and will carry a price tag of around $300,000. Daimler has an interesting strategy as it tries to use the Maybach as a model and not a brand.

Moreover, Maybach name could evolve into a subbrand similar to the AMG unit, which builds high-performance versions of Mercedes-Benz models. Just like the Maybach brand, the new S-Class Maybach is expected to carry a high level of equipment and unique styling element.

And if you thought that it will be the S600, you are wrong as the new vehicle will be positioned well above the Mercedes-Benz S600. For those who don’t know, Maybach brand was revived back in 2002 but the 57 and 62 models were based on the 1990 W140 S-Class and due to this, the models were badly outdated. Maybach also build the Exelero Coupe Concept but this car never saw a production version.

The new Mercedes-Benz S-Class is a product that fuses three engineering priorities: Intelligent Drive, Efficient Technology and Essence of Luxury. By extending the boundaries of technology on several levels, the new S-Class isn’t just the technological forefront for the brand, but also for the auto industry as well.

With the previous generations of the S-Class setting new benchmarks as they were launched, the newest iteration is also expected to do the same and become the best automobile in the world. As explained by Dieter Zetsche -- Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars -- the new S-Class doesn’t focus on one or a few qualities. He noted that S-Class has to be “the best or nothing” in all aspects as it combines safety and aesthetics; power and efficiency; as well as comfort and dynamism.

By pursuing perfection even to the last detail, the S-Class personifies the Essence of Luxury, as easily noticeable inside– from its design, seats and controls to the air conditioning, infotainment and rear cabin comfort. Every aspect inside the cabin of the new S-Class exudes the highest quality and highest level of craftsmanship – all emphasizing the high standards of the Mercedes’ flagship model.

Likewise, the new S-Class typifies Mercedes’ pursuit of safety, while combining with the highest levels of comfort. This is personified in the so-called Intelligent Drive, which was born from the PRE-SAFE system 10 years ago and was continued with DISTRONIC PLUS. Mercedes has loaded the new S-Class with a wide array of systems that allow its flagship model to be safer and more comfortable.

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