Mazda has launched a new ‘Business Line’ model that’s aimed to appeal to company car drivers in the UK corporate market. Powered by a 2.2-litre diesel engine that delivers 130 hp, the Business Line model has a price tag of £18,300 on-the-road. This car has CO2 emissions level of 138g/km, which means that it belongs in the 20 percent benefit-in-kind tax bracket for 2011/12. Deliveries will start in later summer.
Mazda anticipates that for the rest of the year, it will be able to sell about 500 ‘Business Line’ models. Mazda predicts that it will sell about 1,000 units annually.
The Mazda6 ‘Business Line’ is available in three colors -- Black Mica, Sunlight Silver Metallic and Stormy Blue Mica – which company car drivers usually pick out.
The model offers the following equipment as standard: a Sanyo TomTom satellite navigation system with Bluetooth technology and a set of 17-inch alloy wheels.
Mazda Fleet and Remarketing Director, Steve Jelliss, said that the company expects “significant incremental sales” from this fleet-focused Mazda6 model. He added that it’s the first time for the company to launch a model that’s targeted at company car drivers with its features and “attractive benefit-in-kind rates.”
Mazda disclosed that it intends to widen its appeal to the corporate market in the U.K. by releasing a new Business Line model. With this, the brand hopes that company car drivers will be able to get a specific vehicle at reasonable prices. The Business Line will be carried by a new variant of the Mazda 6. This model has been the brand’s best-selling unit in the U.K.’s fleet segment. Orders will be accepted starting June 1, 2011. Steve Jelliss, Mazda Fleet and Remarketing Director, shared that the new Mazda 6 will be more fleet-focused and well-equipped.
It will be the first time that the brand has released a model with the goal of appealing directly to company drivers by mixing appealing benefit-in-kind rates with excellent features. The brand thus expects that sales will increase, he continued. In particular, the Business Line variant is a Mazda 6 hatchback that is powered by a 2.2-liter diesel engine and produces output at 129 ps. Though it is priced on-the-road at £18,300, with CO2 emissions at 138g/km, it is qualified in 2011/12 for a 20% benefit-in-kind tax bracket.
Once the first deliveries of the unit will start by late summer of 2011, the brand hopes it will be able to sell around 500 units for the rest of the year. Sales for the year are expected to reach an estimated 1,000 units. Three colors will be made available, which are the most popular ones picked by company car drivers, and these are Black Mica, Stormy Blue Mica, and Sunlight Silver Metallic. The equipment fitted inside is the same as those on the standard Mazda 6.
This version though will have the alloy 17-inch wheels, and the Sanyo TomTom, a satellite navigation system, which utilizes Bluetooth technology. Other features equipped include the Traction Control System with Electronic Brake-force Distribution, Dynamic Stability Control, dual-zone climate control air conditioning, and cruise control. Among its safety features are the Emergency Brake Assist and the airbags on the front, the side and the curtain.
On an £18,130 P11D value, company car drivers will need to pay for 2011/12, a 20% benefit-in-kind tax, still lower compared to other models in its class. Director Jelliss continued that drivers who decide to avail of this Business Line will need to pay £60.43 if they are a basic rate taxpayer. For higher rate taxpayers, they will need to pay around $120.87 per month. This simply shows, he added, that the new model is a car that has top performance, features and style but with an excellent value-for-money.
The brand believes that the Mazda 6 will be slotted in the company car band and just slightly below the cars with premium badge, Director Jellis said, which means that it expects that the monthly contract hire rate would be lower when compared to the competition. Due to the tax rating and the customization levels, he added that the brand expects that the car will indeed attract employees who are looking for a car that that is within their salary range.