Mazda delays rollout of diesel Mazda6 in the US to April 2014

Article by Anita Panait, on September 16, 2013

Mazda is delaying the launch of its diesel-powered Mazda6 mid-sized sedan in the United States until the second quarter of 2014 due to delays in emissions testing. Robert Davis, senior vice president of US operations for Mazda North American Operations, disclosed to Mazda employees through a letter obtained by Automotive News that Mazda6 sedans -- powered by Skyactiv-D 2.2-liter turbodiesel -- will be rolled out to US showrooms in April 2014, instead of before the end of 2013.

Mazda later confirmed that the diesel launch of the sedan would be postponed until late-spring 2014, "to accommodate final emissions testing and certification." The delay will slow down Mazda's plan to become the only Japanese carmaker to sell a diesel-powered passenger car in the US.

Mazda opted to deviate from the current trend of launching plug-ins, hybrids and plug-in hybrids and instead chose to offer diesel-powered vehicles as a key part of its fuel economy strategy. In the letter, Davis said that final emissions certification testing on the powertrain is taking longer than Mazda expected.

A source privy with the matter told Automotive News that in lieu of the Mazda6 diesel, Mazda will provide US dealers with around 4,000 additional units of the Mazda6 sedan with regular gasoline engines in the first quarter of 2014. There is currently a shortage in gasoline-fun Mazda6 sedans after the carmaker saw its sales more than double in June, July and August 2013.

The new Mazda 6 was essentially derived from the Mazda Takeri concept car that was unveiled by the Japanese carmaker at the 2011 Tokyo Motor Show.

Chief Designer Akira Tamatani remarked that the new Mazda 6 features a strong framework as well as a low, wide stance, thereby allowing the car to exude both strength and stability. This creates the impression that the Mazda 6 has an amazing vitality, universal aesthetic appeal as well as beautiful form.

Tamatani quipped that the new Mazda 6 features a design that dynamically and artistically expresses motion while conveying a powerful presence. He added that one’s expectation about the driving experience is already heightened just by taking a look at the new Mazda 6.

Just as Tamatani said, the new Mazda 6 features an exterior that exudes animalistic tenacity and a sporty flare, as seen through its smooth yet dynamic physique. This is matched by coordinated interior wrapped in keynote black, which design conveys stylish modernity, luxury and quality.

The front end of the new Mazda 6 is marked by a deeply sculpted face with an incorporated 'signature wing,' which is regarded as the unifying element of the new Mazda family face design. Its hood features creases extending from the tips of the wing and then flow into the character lines on the body. These design features complement the already dynamic form of the Mazda 6’s body.

The flanks of the new Mazda 6 are defined by three character lines. One of these lines extends forward from the rear tire, while a rear fender line helps conveys the dynamism of vehicle's rear quarter. Another fender line, this time on the front, conveys the car’s strong shoulders that support its front end. All of these three lines combine to make the Mazda 6 seem like a crouched wild animal ready to leap forward anytime.

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